Category Archives: Newsroom

Janie Hoffman on Saying “No” & not Drinking your own Kool-Aid

Managing explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give up the day job to compete for shelf-space with the … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chia Squeeze highlighted in Everyday with Rachel Ray

Everyday with Rachel Ray highlighted Mamma Chia Organic Chia Squeeze as one of 10 brand-new products to shake up your grocery list! Click here to read more!

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mamma Chia featured in O Magazine

O Magazine featured Mamma Chia Organic Chia Squeeze as one of their favorite chia products! Packed with Omega-3s, chia seeds are taking over grocery aisles. Standout products that contain the superfood. Click here to read more!

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chia Seeds Are Popping Up in Tons of Snacks, We’re Beyond Thrilled!

For a quick chia-based snack on-the-go, try one of these 70-80 calorie squeezable packets. Not only will they satisfy your sweet tooth with flavors like Strawberry-Banana, Green Magic, Apple Cinnamon, Blackberry Bliss, Mango Coconut and Wild Raspberry, they will also … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Expo West Update: Label Evolution, New CFO for Mamma Chia

For a brand that, by most accounts, continues to see booming growth in awareness, trial and sales of its chia products, Mamma Chia remains a brand in constant evolution as it looks to maintain its leadership position in the chia … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , | Comments Off

Mamma Chia featured in HBR Article on Romancing the Brand

Mamma Chia is a featured brand in the new book, Romancing the Brand. Read this Harvard Business Review article that includes Mamma Chia as the brand that best exemplifies the “Meet Memorably” approach to marketing. Click here to read more.

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mamma Chia CEO & Founder featured in Fast Company

Mamma Chia CEO & Founder, Janie Hoffman, featured in Fast Company’s “The Recommender” column talking about the Slow Money movement as well as her favorite iPhone app! Click here to read more.

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

8 Superfoods You Need to Know – Chia Seeds

Small, black, tasteless seeds that offer a healthy dose of fiber, omega-3s, iron, calcium and essential fatty acids. One of the biggest kudos that antioxidant-rich chia repeated… Click here to read more.

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mamma Chia: “Must Have Powerfood for 2014″

The Daily Buzz, which runs the latest trends every weekday morning to 170+ TV markets across the US, featured Mamma Chia Vitality Beverages and Chia Squeezes as one of their, “Must have Powerfoods for 2014.” Watch Registered Dietician Tara Gidus … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mamma Chia Named Best Retail Brand of the Year

Mamma Chia was awarded Nutritional Outlook’s Retail Brand of the Year! Mamma Chia was recognized for its leadership in the food and beverage industry as well as its innovation in creating the chia beverage category. Click here to read the … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mamma Chia Named to Beverage World “Hit List”

Each year Beverage World presents a comprehensive compilation of everything deemed, “Hot, Innovative and Trendsetting.” This year, Mamma Chia was included the “Hit List.” Click here to read more.

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

CTV Top New Healthy Food Products of 2014

Mamma Chia selected as one of the top new healthy food products of 2014 on the Marilyn Denis Show, seen daily throughout Canada on CTV. Naturopath Miranda Malisani highlights her favorites for 2014!. Click here to watch this great clip!

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Supermarket Guru: Chia Squeeze “Hit of the Week” with a score of 95!

Mamma Chia Organic Chia Squeeze chosen as “Hit of the Week” and received a score of 95 out of 100 by Phil Lempert’s, the Supermarket Guru! Phil is a leader in the food and beverage industry for his exceptionally high … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mamma Chia Media Highlights Reel

Check out this fun media highlight reel featuring Mamma Chiaand CEO & Founder Janie Hoffman.

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

New Chia Cookbook to Offer Recipes for Vitality

Janie Hoffman, a San Diego avocado farmer turned founder and CEO of Mamma Chia fruit juices, is currently writing recipes for “The Chia Cookbook,” which will be published by Ten Speed Press in Fall 2014. Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

5 New Snacks Making a Big Squeeze

This certified-organic fruit-and-veggie pouch, but one taste proves Mamma indeed knows best. The surprisingly refreshing anytime snack is a delight on the tongue (think tropical tapioca) and a nutritional powerhouse. One 3.5-ounce serving packs omega-3s, fiber, protein and antioxidants from … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Fast-Spreading Slow Money Movement

Q&A with Mamma Chia CEO, Janie Hoffman. What attracted you to Slow Money? What immediately attracted me to Slow Money back in 2009 were the principles. I knew I needed to be a part of this movement when I first … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Lauren Conrad – Fashion Week “What’s in my bag?”

Snacks. There’s not a lot of time to sit and have a leisurely meal during Fashion Week, so I always keep plenty of healthy snacks on hand … and Chia Squeeze are a few of my favorites.  Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Feel the Squeeze, the Chia Squeeze

Sweet but not too sweet, it tasted like fall. Apples, cinnamon, vanilla — just damn good. And after taking a quick peek at the nutritionals, I also learned that Mamma Chia had sneaked in some butternut squash puree, too. Well … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Unconventional and AWESOME Snack Packs with 100 Calories or Less!

If you need to squeeze some extra nutrition into your day, give these tasty treats a try! Each 3.5-oz. pouch has just 70 calories and 2g fat, not to mention 4g fiber (PointsPlus® value 1*). Slurp on Strawberry Banana, Green … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mamma Chia and Karma Yoga on Fox News

Watch this fun interview with Mamma Chia Founder & CEO, Janie Hoffman, on Fox5 News celebrating National Yoga Month at Karma Yoga Event in San Diego, CA. Click here to watch…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Double Duty: Back to school snacks for kids and adults

Mamma Chia Squeeze Packs–an infusion of organic fruits and vegetables and chia seeds–are a perfect post-workout or post-gym class snack. In four flavors–Strawberry Banana, Green Magic, Apple Cinnamon, and Blackberry Bliss–each pack contains 70 calories, 1200 mg omega-3s, 4 grams … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Why Food Companies Are Fascinated by the Way We Eat

Texture Is Almost as Important as Taste in New ProductsSome companies are combining textures, adding crunch or chew to drinks. Carlsbad, Calif.-based Mamma Chia offers nine “vitality” beverages that suspend whole chia seeds in fruit juice. Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Check in the Mirror – What’s in My Purse? (video)

Check out this fun video and hear what Rachel Talbot has to say about the Chia Squeeze in her purse! Watch now…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

4 Perfect Snack Pouches

Boost omega-3s, fiber, and protein while out and about with Mamma Chia Chia Squeeze. Both adults and kids will appreciate this satiating, ready-to-go snack, sweetened only with fruits and vegetables. Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chia for me, Chia for you!

I stumbled upon these tasty pre-made organic chia squeezes by Mamma Chia. They’re the perfect snack, instant energy boost, and easy… Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

B Lab Notes Companies with Conscience

From the beginning, Mamma Chia has donated 1 percent of gross sales to support local food systems, more than 20 percent of suppliers are local and are located in low-income communities, and 50 percent of office supplies come from recycled/sustainable … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

My New Obsession… Mamma Chia!

Imagine my delight when I saw a beverage product at my local grocery store that had chia seeds in it! It was called Mamma Chia, and I had to have it! I bought a couple and drank one right away … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mamma Chia: Top 10 Natural and Organic Trends

Unexpected Textures Redefine Beverages: In an effort to give today’s multi-sensorially engaged shoppers a splash of excitement, today’s natural and organic beverage manufacturers are putting texture to the test… Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Chia Squeeze, reviewed by Mike Farley

Mamma Chia is something I’d highly recommend–have it on hand in your desk, briefcase, home, or car. It’s a tasty, easy way to get some important nutrients… Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

In the Pantry: Spotlight on Superfoods

Chia seeds – Chia seeds may resemble bird food, but they are packed with fiber. For example, Mamma Chia beverages deliver tons of nutrition…. Watch now…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

6 Ways to Change Up Your Hydration on Race Day

By now, most of you have probably heard about chia seeds, which everyone from the ancient Mayan warriors to the famed Tarahumara Indians of Born to Run fame have used to boost energy and endurance. Mamma Chia’s organic, bottled beverages … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

12 Quick and Easy Drinks to Start the Day Slideshow

Supermarket Picks: Mamma Chia – Chia seeds (yes, the same ones in the Chia Pet you bought in 1994) have taken off in popularity as a high-protein, fiber-rich supplement. They’re a great natural source of energy, and when placed in … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Trend Spotting with BHG: Chia

Move over flax seeds. Chia seeds are the starring seeds and they’re not just for gag gifts this time. They’re everywhere in the supermarket. From snack bars and snack treats to the seeds themselves and drinks it’s in everything. And … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

High-Fiber Munchies to Keep Things Moving While on the Road

Mamma Chia Chia Squeeze: Chia seeds are tough to eat on their own, so enjoy them blended with fruits and veggies; 70 calories, 4 grams fiber… Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

2013 Noshies Award Winner from Fit Bottomed Girls

Honoring only the best of the best foods, drinks and culinary-related books, gizmos and gadgets, it’s like the Oscars for healthy food. Best use of chia in a drink: Mamma Chia…Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

BevNET Features Chia Squeeze Launch

It was PepsiCo CEO Indra Nooyi that famously coined the word “drinkify” in reference to the company’s plans to turn some of its snack products into new and innovative beverages. Along the same lines, Nooyi’s CEO counterpart at Mamma Chia, … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Chia seed infused Squeeze snack offers a convenient new way to power workouts

As most athletes know, chia seeds are an excellent, healthy way to increase stamina and endurance for workouts. Lucky for us, chia seed beverage innovator Mamma Chia has a new and convenient way to incorporate this superfood into your diet … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

The Humble Seed that Started a Phenomenon

Instead of growing chia pets, Janie Hoffman makes chia drinks. Hoffman—CEO and founder of Mamma Chia—burst onto the beverage industry scene in 2011 by launching the first organic chia seed beverage in the marketplace… Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Seeds of Greatness – BevNET Jan/Feb 2013

“Meanwhile, Janie Hoffman, BevNET’s Person of the Year for 2012, knows a lot about trailblazing herself, taking the chia seed and turning it into a beverage that is the spear tip for a nutritional movement. The effervescent Californian is at … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Prevention Magazine – 20 Healthy Drink Options

Thanks to chia seeds, each bottle contains 4 g of complete protein and 25% of your recommended daily intake of fiber. These seeds develop a gelatinous texture when submerged in liquid, creating a smoothie-like consistency. Read more: Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Mamma Chia Featured in New York Times Article on Chia

Janie Hoffman, founder of Mamma Chia fruit juices, was one of the first people to recognize chia’s potential as a food. “My first sales call a year and a half later was to Whole Foods in the southern Pacific region,” … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Celeb Hot Spot Nobu Debuts Mamma Chia Cocktail!

celeb hotspot Nobu is now serving a “Lemon Chia Fizz” cocktail that mixes one of Mamma Chia’s drinks in the recipe, so now you can pump yourself full of your vitamins and other nutrients while you indulge in a decadent … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Seed of Success: Native wins kudos for chia beverage

Seed of Success – Native wins kudos for chia beverage – Several years ago, Janie (Hawkins) Hoffman was looking for ways to improve her health, and stumbled across the little-known chia seed. “I totally fell in love with this nutritious … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Fit Bottomed Girls: Mamma Chia Review: We Love This Stuff!

“Mamma Chia freakin’ killed it. Chia-drink winner right here, folks. Big time. The coolest part though is Mamma Chia’s taste and mouth-feel. Somehow the chia seeds are hydrated and suspended in organic fruit juice. The juice is delicious and really … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

BevNET 2012 Person of the Year: Janie Hoffman, Founder, Mamma Chia

BevNET’s Best of 2012 Person of the Year Award goes to Janie Hoffman, Founder & CEO of Mamma Chia. Over the past 2 years, Hoffman has been at the forefront of chia’s rise. Her leadership and promotion of chia has … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Details: 5 Natural Alternatives to 5-Hour Energy

Chia seeds aren’t just for growing green animals anymore. Now everyone from hippies to Wall Street bankers are munching on them for a little taste of the energy boost that supposedly powered the famous long-distance running Tarahumara tribe of Mexico. … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Bites on Today: 6 Delicious Ways to Snack on Superfood Chia

Mamma Chia Vitality Beverages – These delicious organic drinks—the first chia-based beverage on the market—are gluten free and full of protein, calcium, and omega-3 fatty acids.The consistency reminded me of aloe drinks (I am thinking about freezing them into ice … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Supermarket Guru: Mamma Chia Rated a “Hit” with a score of 94!

Mamma Chia received a 94 out of 100 by Phil Lempert’s “New Product Hits and Misses” and declared a HIT! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Examiner.com: Chia seeds add energy packed nutrients to drinks

The next time you are in The Whole Foods Market in Charlotte, search the shelves for Mamma Chia Organic Fruit drink. This drink is packed with antioxidants and contain 2500 mg of omega-3s, 25% of daily fiber, 4g of complete … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Afternoon Snack: Try Sipping Some Mamma Chia

If you’re not familiar with chia seeds, they’re a tiny, ancient grain that were believed to be a staple in the ancient Aztec’s diet. They were said to be given to warriors before battle–one tablespoon sustained them for 24 hours. … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Drink Your Superfoods: Mamma Chia Vitality Beverages

If you thought that bubble tea was the greatest thing to happen to beverages, then Mamma Chia drinks are for you. Each bottle contains chia seeds mixed with different flavors of juice. Plus, there’s an added benefit: Each bottle provides … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Progressive Grocer: Mamma Chia

Mamma Chia, maker of the first organic chia-based beverage, has added three more beverages to its lineup, bringing the total number of SKUs to nine. Like all of the company’s gluten-free, vegan, kosher, USDA-certified organic beverages, Grapefruit Ginger, Guava Mamma … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

CBS TV: First Annual Green Festival

Mamma Chia is a new product made out of chia seeds. It is a complete whole food. Janie Hoffman launched this product at the San Francisco Green Festival and completely sold out so she knew she had a winner! It is … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

NBC TV: Green Festival Weekend

Founder Janie Hoffman launched this product in San Francisco and just completely sold out. This is a new drink and it is just incredibly nutritious. It will keep you young forever! Watch more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

NYC Green Festival, It’s Fresh

Two stands in particular caught my attention: One was Mamma Chia, a new fruity drink that I’ve been seeing in all my local grocery stores. I usually don’t drink a lot of bottled juices or tea but I enjoyed the … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Triathlete Wall: Mamma Chia

Don’t limit yourself to just sport drinks for healthy replenishment. Mamma Chia, an organic chia-based company, has created a nutritional beverage containing the popular superfood chia seeds. These little South American seeds are packed full of nutrients…. Sounds like a … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Spreading the Green Message: NYC green festival 2012

This year marked the very first Green Festival in New York City. The festival was held April 21st and 22nd at the Javits convention center in beautiful Manhattan. I was fortunate to be a media correspondent; an opportunity which enabled … Continue reading

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

NBC TV: Mamma Chia Featured on NBC News

This superfood is a hit in the health industry. You can also buy chia seeds pre-packaged in drinks like Mamma Chia founded by Bonsall resident Janie Hoffman. Watch more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

The Road Not Processed: Mamma Chia

Ah Mamma Chia! Contributing to my love of chia seeds, this drink is packed with Omegas 3, 6, and 9, and of course tastiness.  I recently entered their “eco-friendly” themed photography contest (picture above) and won!  Read more…

Posted in Newsroom | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment