Category Archives: Newsroom
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Fox News Health’s Dr. Manny Show where she shared some tasty recipes from her new book, Chia Vitality and educated viewers on why Chia is so amazing! Check out this video … Continue reading
Mamma Chia is releasing two new beverage flavors: Strawberry Lemonade and Pineapple Coconut. Both flavors offer organic chia seeds and fruit juices and are Non-GMO Verified, gluten-free, vegan, Kosher and USDA Certified Organic. Read more…
The Seeds of Innovation: Mamma Chia leads an emerging segment centering on its namesake superfood. The chia seed has gained a reputation at the mother of all super foods, with its high concentration of heart-and-brain-health promoting Omega-3s… Read more
Janie Hoffman never wanted to be the star. She grew up in a small town in Illinois, where standing out from the crowd was, at times, deeply discouraged. Yet by founding Mamma Chia, Hoffman was presented with a dilemma that … Continue reading
“Seed Your Soul” is the motto of Mamma Chia (www.mammachia.com, 10 ounces, $3.49), a line of beverages made with hydrated chia seeds, agave and fruit juices. For the chia novice, the texture is little strange at first, akin to half-set … Continue reading
If you’ve ever had Mamma Chia, that’s your first clue that the book is probably going to be good. It is. I thought this would be a book about chia’s health benefits, with some recipes included. It’s actually much more … Continue reading
Whether it’s a manufacturer or a farmer seeking the seal, the 3 year transition to organic and the attainment of the USDA certification seal is rigorous. Use of toxic pesticides, synthetic fertilizers, antibiotics, synthetic hormones, genetic engineering and sewage sludge … Continue reading
Healthy Hollywood met with Janie Hoffman in New York. She’s one of those gals who is full of energy, has perfect skin and an enviably slim figure. She makes you want to go: “I’ll have what she’s having!” Yet, the … Continue reading
It Doesn’t Stop With the Label – The leadership behind several new food brands isn’t stopping at label certifications. They’re actively changing the economy and the world by solving social problems, including hunger. For example, Mamma Chia founder Janie Hoffman … Continue reading
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Hallmark’s Emmy-nominated show Home & Family with Christina Ferrare and Mark Steines to share the Magic of Chia, create some tasty recipes and talk about her new book, Chia Vitality. Check … Continue reading
Check out this fun media highlight reel featuring Mamma Chiaand CEO & Founder Janie Hoffman.
Managing explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give up the day job to compete for shelf-space with the … Continue reading
Everyday with Rachel Ray highlighted Mamma Chia Organic Chia Squeeze as one of 10 brand-new products to shake up your grocery list! Click here to read more!
O Magazine featured Mamma Chia Organic Chia Squeeze as one of their favorite chia products! Packed with Omega-3s, chia seeds are taking over grocery aisles. Standout products that contain the superfood. Click here to read more!
For a quick chia-based snack on-the-go, try one of these 70-80 calorie squeezable packets. Not only will they satisfy your sweet tooth with flavors like Strawberry-Banana, Green Magic, Apple Cinnamon, Blackberry Bliss, Mango Coconut and Wild Raspberry, they will also … Continue reading
For a brand that, by most accounts, continues to see booming growth in awareness, trial and sales of its chia products, Mamma Chia remains a brand in constant evolution as it looks to maintain its leadership position in the chia … Continue reading
Mamma Chia is a featured brand in the new book, Romancing the Brand. Read this Harvard Business Review article that includes Mamma Chia as the brand that best exemplifies the “Meet Memorably” approach to marketing. Click here to read more.
Mamma Chia CEO & Founder, Janie Hoffman, featured in Fast Company’s “The Recommender” column talking about the Slow Money movement as well as her favorite iPhone app! Click here to read more.
Small, black, tasteless seeds that offer a healthy dose of fiber, omega-3s, iron, calcium and essential fatty acids. One of the biggest kudos that antioxidant-rich chia repeated… Click here to read more.
The Daily Buzz, which runs the latest trends every weekday morning to 170+ TV markets across the US, featured Mamma Chia Vitality Beverages and Chia Squeezes as one of their, “Must have Powerfoods for 2014.” Watch Registered Dietician Tara Gidus … Continue reading
Mamma Chia was awarded Nutritional Outlook’s Retail Brand of the Year! Mamma Chia was recognized for its leadership in the food and beverage industry as well as its innovation in creating the chia beverage category. Click here to read the … Continue reading
Each year Beverage World presents a comprehensive compilation of everything deemed, “Hot, Innovative and Trendsetting.” This year, Mamma Chia was included the “Hit List.” Click here to read more.
Mamma Chia selected as one of the top new healthy food products of 2014 on the Marilyn Denis Show, seen daily throughout Canada on CTV. Naturopath Miranda Malisani highlights her favorites for 2014!. Click here to watch this great clip!
Mamma Chia Organic Chia Squeeze chosen as “Hit of the Week” and received a score of 95 out of 100 by Phil Lempert’s, the Supermarket Guru! Phil is a leader in the food and beverage industry for his exceptionally high … Continue reading
Janie Hoffman, a San Diego avocado farmer turned founder and CEO of Mamma Chia fruit juices, is currently writing recipes for “The Chia Cookbook,” which will be published by Ten Speed Press in Fall 2014. Read more…
This certified-organic fruit-and-veggie pouch, but one taste proves Mamma indeed knows best. The surprisingly refreshing anytime snack is a delight on the tongue (think tropical tapioca) and a nutritional powerhouse. One 3.5-ounce serving packs omega-3s, fiber, protein and antioxidants from … Continue reading
Q&A with Mamma Chia CEO, Janie Hoffman. What attracted you to Slow Money? What immediately attracted me to Slow Money back in 2009 were the principles. I knew I needed to be a part of this movement when I first … Continue reading
Snacks. There’s not a lot of time to sit and have a leisurely meal during Fashion Week, so I always keep plenty of healthy snacks on hand … and Chia Squeeze are a few of my favorites. Read more…
Sweet but not too sweet, it tasted like fall. Apples, cinnamon, vanilla — just damn good. And after taking a quick peek at the nutritionals, I also learned that Mamma Chia had sneaked in some butternut squash puree, too. Well … Continue reading
If you need to squeeze some extra nutrition into your day, give these tasty treats a try! Each 3.5-oz. pouch has just 70 calories and 2g fat, not to mention 4g fiber (PointsPlus® value 1*). Slurp on Strawberry Banana, Green … Continue reading
Watch this fun interview with Mamma Chia Founder & CEO, Janie Hoffman, on Fox5 News celebrating National Yoga Month at Karma Yoga Event in San Diego, CA. Click here to watch…
Mamma Chia Squeeze Packs–an infusion of organic fruits and vegetables and chia seeds–are a perfect post-workout or post-gym class snack. In four flavors–Strawberry Banana, Green Magic, Apple Cinnamon, and Blackberry Bliss–each pack contains 70 calories, 1200 mg omega-3s, 4 grams … Continue reading
Texture Is Almost as Important as Taste in New ProductsSome companies are combining textures, adding crunch or chew to drinks. Carlsbad, Calif.-based Mamma Chia offers nine “vitality” beverages that suspend whole chia seeds in fruit juice. Read more…
Check out this fun video and hear what Rachel Talbot has to say about the Chia Squeeze in her purse! Watch now…
Boost omega-3s, fiber, and protein while out and about with Mamma Chia Chia Squeeze. Both adults and kids will appreciate this satiating, ready-to-go snack, sweetened only with fruits and vegetables. Read more…
I stumbled upon these tasty pre-made organic chia squeezes by Mamma Chia. They’re the perfect snack, instant energy boost, and easy… Read more…
From the beginning, Mamma Chia has donated 1 percent of gross sales to support local food systems, more than 20 percent of suppliers are local and are located in low-income communities, and 50 percent of office supplies come from recycled/sustainable … Continue reading
Imagine my delight when I saw a beverage product at my local grocery store that had chia seeds in it! It was called Mamma Chia, and I had to have it! I bought a couple and drank one right away … Continue reading
Unexpected Textures Redefine Beverages: In an effort to give today’s multi-sensorially engaged shoppers a splash of excitement, today’s natural and organic beverage manufacturers are putting texture to the test… Read more…
Mamma Chia is something I’d highly recommend–have it on hand in your desk, briefcase, home, or car. It’s a tasty, easy way to get some important nutrients… Read more…
Chia seeds – Chia seeds may resemble bird food, but they are packed with fiber. For example, Mamma Chia beverages deliver tons of nutrition…. Watch now…
By now, most of you have probably heard about chia seeds, which everyone from the ancient Mayan warriors to the famed Tarahumara Indians of Born to Run fame have used to boost energy and endurance. Mamma Chia’s organic, bottled beverages … Continue reading
Supermarket Picks: Mamma Chia – Chia seeds (yes, the same ones in the Chia Pet you bought in 1994) have taken off in popularity as a high-protein, fiber-rich supplement. They’re a great natural source of energy, and when placed in … Continue reading
Move over flax seeds. Chia seeds are the starring seeds and they’re not just for gag gifts this time. They’re everywhere in the supermarket. From snack bars and snack treats to the seeds themselves and drinks it’s in everything. And … Continue reading
Mamma Chia Chia Squeeze: Chia seeds are tough to eat on their own, so enjoy them blended with fruits and veggies; 70 calories, 4 grams fiber… Read more…
Honoring only the best of the best foods, drinks and culinary-related books, gizmos and gadgets, it’s like the Oscars for healthy food. Best use of chia in a drink: Mamma Chia…Read more…
It was PepsiCo CEO Indra Nooyi that famously coined the word “drinkify” in reference to the company’s plans to turn some of its snack products into new and innovative beverages. Along the same lines, Nooyi’s CEO counterpart at Mamma Chia, … Continue reading
As most athletes know, chia seeds are an excellent, healthy way to increase stamina and endurance for workouts. Lucky for us, chia seed beverage innovator Mamma Chia has a new and convenient way to incorporate this superfood into your diet … Continue reading
Instead of growing chia pets, Janie Hoffman makes chia drinks. Hoffman—CEO and founder of Mamma Chia—burst onto the beverage industry scene in 2011 by launching the first organic chia seed beverage in the marketplace… Read more…
“Meanwhile, Janie Hoffman, BevNET’s Person of the Year for 2012, knows a lot about trailblazing herself, taking the chia seed and turning it into a beverage that is the spear tip for a nutritional movement. The effervescent Californian is at … Continue reading
Thanks to chia seeds, each bottle contains 4 g of complete protein and 25% of your recommended daily intake of fiber. These seeds develop a gelatinous texture when submerged in liquid, creating a smoothie-like consistency. Read more: Read more…
Janie Hoffman, founder of Mamma Chia fruit juices, was one of the first people to recognize chia’s potential as a food. “My first sales call a year and a half later was to Whole Foods in the southern Pacific region,” … Continue reading
celeb hotspot Nobu is now serving a “Lemon Chia Fizz” cocktail that mixes one of Mamma Chia’s drinks in the recipe, so now you can pump yourself full of your vitamins and other nutrients while you indulge in a decadent … Continue reading
Seed of Success – Native wins kudos for chia beverage – Several years ago, Janie (Hawkins) Hoffman was looking for ways to improve her health, and stumbled across the little-known chia seed. “I totally fell in love with this nutritious … Continue reading
“Mamma Chia freakin’ killed it. Chia-drink winner right here, folks. Big time. The coolest part though is Mamma Chia’s taste and mouth-feel. Somehow the chia seeds are hydrated and suspended in organic fruit juice. The juice is delicious and really … Continue reading
BevNET’s Best of 2012 Person of the Year Award goes to Janie Hoffman, Founder & CEO of Mamma Chia. Over the past 2 years, Hoffman has been at the forefront of chia’s rise. Her leadership and promotion of chia has … Continue reading
Chia seeds aren’t just for growing green animals anymore. Now everyone from hippies to Wall Street bankers are munching on them for a little taste of the energy boost that supposedly powered the famous long-distance running Tarahumara tribe of Mexico. … Continue reading
Mamma Chia Vitality Beverages – These delicious organic drinks—the first chia-based beverage on the market—are gluten free and full of protein, calcium, and omega-3 fatty acids.The consistency reminded me of aloe drinks (I am thinking about freezing them into ice … Continue reading
Mamma Chia received a 94 out of 100 by Phil Lempert’s “New Product Hits and Misses” and declared a HIT! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that … Continue reading
The next time you are in The Whole Foods Market in Charlotte, search the shelves for Mamma Chia Organic Fruit drink. This drink is packed with antioxidants and contain 2500 mg of omega-3s, 25% of daily fiber, 4g of complete … Continue reading