The Entrepreneur as Brand – Janie Hoffman, CEO, Mamma Chia

mamma chia, mama chia, chia seeds, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverageJanie Hoffman never wanted to be the star. She grew up in a small town in Illinois, where standing out from the crowd was, at times, deeply discouraged. Yet by founding Mamma Chia, Hoffman was presented with a dilemma that revisited her quiet roots in the Midwest. Was she the real Mamma Chia or was she just selling the stuff? Read the article or Watch the video!

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