Janie Hoffman on Saying “No” & not Drinking your own Kool-Aid

mamma chia, mama chia, chia seeds, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverageManaging explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give up the day job to compete for shelf-space with the likes of PepsiCo and Kellogg in the first place. Not so for Mamma Chia and Founder Janie Hoffman…
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