The leading chia innovator makes category leap and introduces delicious, healthy chia vitality bars

Carlsbad, California – Sept 16, 2014 –( MARKETWIRE ) — Mamma Chia, originator of the chia beverage category and celebrated chia innovator, is now transforming the snack bar category with the introduction of their new Chia Vitality Bar.

The new, organic bars lovingly combine nutrient-rich chia seeds with deep, rich dark chocolate, crunchy nuts, ripened fruit and sweet organic honey making this bar a truly delicious, anytime snack. The Chia Vitality bar is perfect for runners, bikers, yogis, and other athletes as well as anyone else seeking a nutritious boost to their day. Each bar delivers 1,000 mg of Omega-3s, as well as protein, fiber and more to provide vitality and energy to fuel your soul’s purpose.

With a suggested retail price of $1.79, the Chia Vitality Bars are available in four mouth-watering flavors: Coconut Almond & Dark Chocolate with Chia; Peanut & Dark Chocolate with Chia; Cherry & Dark Chocolate with Chia; and Blueberry & Dark Chocolate with Chia. The new bars, along with all Mamma Chia products, are Non-GMO, gluten-free, vegan, Kosher and USDA Certified Organic.

The new Mamma Chia organic Chia Vitality Bars will debut at Natural Products Expo East in September 2014 (Booth #1417).

Chia seeds are the richest plant-based source Omega-3s on the planet. An excellent source of dietary fiber, complete protein and antioxidants, both the Maya and Aztecs held this ancient seed in high esteem for increasing vitality and strength.

“Our new, organic Chia Vitality Bars are a delicious way to enjoy all of the nutritional benefits of chia in the convenience of a bar,” said Janie Hoffman, Mamma Chia founder and chief executive officer, and author of Chia Vitality and The Chia Cookbook. “We’re thrilled to answer our customers’ requests for more organic chia snacks and tasty chia bars.”

The announcement of the Chia Vitality bars comes on the heels of the company’s recent launch of the Mamma Chia Energy beverage. This revolutionary clean energy drink combines the powerful nutrients of Chia with the pure, clean energy of Guayusa and refreshing organic fruit juices. The result is a delicious beverage that delivers 2500 mg of Omega-3s, 90 mg of natural caffeine (about as much in an 8 oz. cup of coffee), twice the antioxidants of a cup of green tea, along with fiber and protein, making it a super-healthy way to start the day as well as the perfect afternoon pick-me-up!

About Mamma Chia
Mamma Chia is a conscious and sustainable company with a mission to share the magic of chia through delicious, high-quality, organic chia-based foods and beverages. Founded in 2009, Mamma Chia is a category innovator and maker of the first-to-market chia beverage, as well as the Chia Squeeze Vitality Snack. Mamma Chia was created by founder and chief executive officer, Janie Hoffman, in the kitchen of her small, rural farm outside of San Diego. Selected as a 2014 Breakout Brand by Beverage World and named 2013 Best Retail Brand by Nutritional Outlook, Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of the Slow Money Alliance. Mamma Chia donates one percent of sales to support farmers, community groups and organizations that build healthy local food systems. Mamma Chia is available in mainstream grocery stores and natural food markets in the United States, Canada and other countries full of chia lovers. For more information, visit www.MammaChia.com.

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CONTACT: Leigh Needham, KCPR for Mamma Chia, 619.807.9632 | Leigh@MammaChia.com