Chia Originator to Debut New Products at Natural Products Expo West

Carlsbad, California – March 4, 2014 –( MARKETWIRE ) — Mamma Chia, the organic food and beverage company that originated the chia beverage category, is unveiling several highly anticipated new product launches, including two new Chia Squeeze Vitality Snack flavors as well as convenient four-packs. Additionally, by popular demand, Mamma Chia also is debuting a new organic bagged chia, for the growing number of consumers who just can’t get enough of the vitality-boosting ancient seed.


A taste of the tropics awaits with the new Mango Coconut Chia Squeeze. This flavor combines creamy, delectable coconut with refreshing, sweet mango. Wild Raspberry offers the freshly-picked taste of delicious, juicy raspberries. Both new flavors, along with all Mamma Chia Organic Chia Squeezes, are made using nutrient-rich organic chia seeds infused with organic fruit and vegetables. All Chia Squeezes are Non-GMO Verified, gluten-free, vegan, kosher and Certified Organic by the USDA.

Mamma Chia also is unveiling a new Chia Squeeze four-pack size, perfect for active souls of all ages, from moms packing school lunches, to runners who want to enjoy their favorite chia snacks on the go. The new four-pack will be available in four flavors,including the new Mango Coconut, Blackberry Bliss, Strawberry Banana and Green Magic.

1,200 mg of Omega-3s
4g of Fiber
2g Complete Protein
70 Calorie pouch*
1 PointsPlus® on Weight Watchers

$1.79 single
$5.99 four-pack
*All flavors except Mango Coconut, which has 80 calories.


By popular demand, Mamma Chia is also introducing two varieties of organic bagged chia seeds. Chia lovers will have a choice between either black or white seeds in a 12 oz. resealable pouch.

2,430 mg of Omega-3s
Per Tbsp. 4g of Fiber
3g Complete Protein
60 Calories

$11.99 black chia seeds
$11.99 white chia seeds

“I’m incredibly excited about the new Chia Squeeze flavors and our new organic bagged chia,” said Janie Hoffman, Mamma Chia founder and chief executive officer, and author of the new book, Chia Vitality (Random House – April 1, 2014). “We know Mamma Chia lovers appreciate the delicious taste and convenience of our beverages and snacks, and we’re thrilled to now offer a bagged-chia option for those who want to create their own chia magic.”

Chia seeds are packed with the richest plant-based source of Omega-3s. An excellent source of dietary fiber, complete protein and antioxidants, the ancient seed was held in high esteem by both the Mayans and Aztecs for increasing vitality and strength. The chia category is currently growing at 239 percent and will be a $1.1 billion category by 2020 (Source Nielsen/Spins latest 52 weeks ending September 1, 2012).

Mamma Chia’s new Chia Squeeze flavors and organic bagged chia will debut at Natural Products Expo West in March 2014 (Booth #1912).

About Mamma Chia
Mamma Chia is a conscious and sustainable company with a mission to share the magic of chia through delicious, high quality, organic chia-based foods and beverages. Founded in 2009, Mamma Chia is a category innovator and maker of the first-to-market chia beverage, as well as the Chia Squeeze Vitality Snack. Founder and Chief Executive Officer Janie Hoffman created Mamma Chia in the kitchen of her small, rural San Diego farm. Named 2013 Best Retail Brand by Nutritional Outlook, Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of the Slow Money Alliance. Mamma Chia donates one percent of gross sales to support farmers, community groups and organizations that build healthy local food systems. Mamma Chia is available in natural food markets and mainstream grocery stores nationwide. For more information, visit

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CONTACT: Heather Bandura, KCPR for Mamma Chia, 877.434.9062 office |