3 Essential Books to Jumpstart Your New Year’s Resolutions
Janie Hoffman’s book, Chia Vitality, named one of the top 3 essential books to jumpstart the New Year by the Huffington Post: If you aren’t incorporating chia seed into your daily diet you should start. I have been amazed at the difference chia seed has made in my own life and it is one of those rare superfoods that not only has numerous health benefits but thousands of applications. Read more …
“Mamma Chia Leads by Example”: Beverage Industry Cover Story
Chia-based food and beverage company helps to drive market through quality and community If you ask Janie Hoffman how chia has impacted her life, you’ll notice her face light up with excitement as she shares what those little seeds have done for her health and well-being and why she wanted to share that same passion with a broader community. Read the entire featured article…
More Magazine – Go from Wantrepreneur to Entrepreneur
When a friend told Janie Hoffman about the health value of chia seeds, Hoffman thought they sounded too good to be true. But she had long suffered from autoimmune disorders, so she gave the seeds a try, incorporating a couple of tablespoons a day into her diet. Read more…
New Products Gallery: Mamma Chia Heads to the Bar
We kick off our bumper gallery of new products with the latest innovation from Mamma Chia, which first entered the snacks category with Chia Squeeze vitality snacks, and has followed up with the new organic Chia Vitality Bars, combining chia seeds with dark chocolate, nuts, fruit and honey. Read more…
Mamma Chia: Healthy Snack Featured on Fox Morning Show
Fitness Expert Ali Holman from CoreCamper.com shares the Magic of Mamma Chia Organic Chia Squeeze snacks on Fox 9 Morning News! Hear why Ali says the Chia Squeeze is a great snack for adults and kids!
Whole Foods Magazine – Leading Ladies of the Industry
Those who know energetic and enthusiastic Janie Hoffman, CEO and founder Mamma Chia, Carlsbad, CA, and author of Chia Vitality and The Chia Cookbook, may hardly believe what her life was like just a few short years ago. For 20 years, Hoffman dealt with several debilitating autoimmune disorders that left her so challenged, she often couldn’t leave the house. Read more…
A Cookbook Devoted to Chia Seeds? Yes, Indeed.
A staple of Aztec and Mayan diets, the ancient chia seed is a nutritional dynamo, packed with Omega-3s, calcium, iron, fiber and antioxidants. Luckily, cooking with it is also a breeze, as Janie Hoffman, founder and CEO of the organic food and beverage company, Mamma Chia, reveals in her new book, The Chia Cookbook: Inventive, Delicious Recipes Featuring Nature’s Superfood. Read more…
Mamma Chia Featured on Toronto’s Breakfast TV
Mamma Chia Vitality beverages and Chia Squeeze snacks were featured on Toronto’s top morning talk show, Breakfast TV! Watch as guest Andrea Donsky from NaturallySavvy.com shares the Magic of Mamma Chia with the host and their Canadian Viewers!
Janie Hoffman on Fox News Health with Dr. Manny
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Fox News Health’s Dr. Manny Show where she shared some tasty recipes from her new book, Chia Vitality and educated viewers on why Chia is so amazing! Check out this video to learn for yourself about the Magic of Chia! ®
What’s New in Food – Mamma Chia Beverages
Mamma Chia is releasing two new beverage flavors: Strawberry Lemonade and Pineapple Coconut. Both flavors offer organic chia seeds and fruit juices and are Non-GMO Verified, gluten-free, vegan, Kosher and USDA Certified Organic. Read more…
Mamma Chia: Beverage World Breakout Brand 2014
The Seeds of Innovation: Mamma Chia leads an emerging segment centering on its namesake superfood. The chia seed has gained a reputation at the mother of all super foods, with its high concentration of heart-and-brain-health promoting Omega-3s… Read more
The Entrepreneur as Brand – Janie Hoffman, CEO, Mamma Chia
Janie Hoffman never wanted to be the star. She grew up in a small town in Illinois, where standing out from the crowd was, at times, deeply discouraged. Yet by founding Mamma Chia, Hoffman was presented with a dilemma that revisited her quiet roots in the Midwest. Was she the real Mamma Chia or was she just selling the stuff? Read the article or Watch the video!
Uncapping a Few New Ideas for Thirst Quenchers
“Seed Your Soul” is the motto of Mamma Chia (www.mammachia.com, 10 ounces, $3.49), a line of beverages made with hydrated chia seeds, agave and fruit juices. For the chia novice, the texture is little strange at first, akin to half-set gelatin. But after a few sips, it’s refreshing — and the consistency fills you up more than plain water. Of the 9 flavors, my favorites were Guava … Click here to read more!
Chia Vitality — A Great Read
If you’ve ever had Mamma Chia, that’s your first clue that the book is probably going to be good. It is. I thought this would be a book about chia’s health benefits, with some recipes included. It’s actually much more than that. It’s an encounter with Janie Hoffman in which she reveals her story, her insights, and the knowledge she’s gained about living a healthy and… Click here to read more!
Shopping Guide: Organic vs. All-Natural: What’s the Difference?
Whether it’s a manufacturer or a farmer seeking the seal, the 3 year transition to organic and the attainment of the USDA certification seal is rigorous. Use of toxic pesticides, synthetic fertilizers, antibiotics, synthetic hormones, genetic engineering and sewage sludge are prohibited, explains Janie Hoffman, founder and CEO of Mamma Chia and author of Chia Vitality. Click here to read more!
Access Hollywood: Plant The Seed of Wellness!
Healthy Hollywood met with Janie Hoffman in New York. She’s one of those gals who is full of energy, has perfect skin and an enviably slim figure. She makes you want to go: “I’ll have what she’s having!” Yet, the author/founder of Mamma Chia drinks tells me she wasn’t always so healthy. In her 20s, she had serious autoimmune disorders and was forced to go on a … Click here to read more!
Forbes: Why Purpose, Not Cash, Is King In The Food Industry
It Doesn’t Stop With the Label – The leadership behind several new food brands isn’t stopping at label certifications. They’re actively changing the economy and the world by solving social problems, including hunger. For example, Mamma Chia founder Janie Hoffman is a founding member of Slow Money, which aims to fuel local food economies. Click here to read more!
Mamma Chia Featured on Home & Family
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Hallmark’s Emmy-nominated show Home & Family with Christina Ferrare and Mark Steines to share the Magic of Chia, create some tasty recipes and talk about her new book, Chia Vitality. Check out this short clip to learn about lots of things you can do with chia, and how chia changed Janie’s life, and can help change yours!
Mamma Chia Media Highlights
Check out this fun media highlight reel featuring Mamma Chia and CEO & Founder Janie Hoffman.
Janie Hoffman on Saying “No” & not Drinking your own Kool-Aid
Managing explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give up the day job to compete for shelf-space with the likes of PepsiCo and Kellogg in the first place. Not so for Mamma Chia and Founder Janie Hoffman… Click here to read more!
Chia Squeeze highlighted in Everyday with Rachel Ray
Everyday with Rachel Ray highlighted Mamma Chia Organic Chia Squeeze as one of 10 brand-new products to shake up your grocery list! Click here to read more!
Mamma Chia featured in O Magazine
O Magazine featured Mamma Chia Organic Chia Squeeze as one of their favorite chia products! Packed with Omega-3s, chia seeds are taking over grocery aisles. Standout products that contain the superfood. Click here to read more!
Chia Seeds Are Popping Up in Tons of Snacks, We’re Beyond Thrilled!
For a quick chia-based snack on-the-go, try one of these 70-80 calorie squeezable packets. Not only will they satisfy your sweet tooth with flavors like Strawberry-Banana, Green Magic, Apple Cinnamon, Blackberry Bliss, Mango Coconut and Wild Raspberry, they will also provide 4 grams of filling fiber and a whopping 1200 mg of omega-3 fatty acids. Click here to read more!
Expo West Update: Label Evolution, New CFO for Mamma Chia
For a brand that, by most accounts, continues to see booming growth in awareness, trial and sales of its chia products, Mamma Chia remains a brand in constant evolution as it looks to maintain its leadership position in the chia category. Along with a recent label refresh for its beverages, Mamma Chia is planning… Read more …
Mamma Chia featured in HBR Article on Romancing the Brand
Mamma Chia is a featured brand in the new book, Romancing the Brand. Read this Harvard Business Review article that includes Mamma Chia as the brand that best exemplifies the “Meet Memorably” approach to marketing. Click here to read more.
Mamma Chia CEO & Founder featured in Fast Company
Mamma Chia CEO & Founder, Janie Hoffman, featured in Fast Company’s “The Recommender” column talking about the Slow Money movement as well as her favorite iPhone app! Click here to read more.
8 Superfoods You Need to Know – Chia Seeds
Small, black, tasteless seeds that offer a healthy dose of fiber, omega-3s, iron, calcium and essential fatty acids. One of the biggest kudos that antioxidant-rich chia repeated… Click here to read more.
Mamma Chia: “Must Have Powerfood for 2014″
The Daily Buzz, which runs the latest trends every weekday morning to 170+ TV markets across the US, featured Mamma Chia Vitality Beverages and Chia Squeezes as one of their, “Must have Powerfoods for 2014.” Watch Registered Dietician Tara Gidus share the magic of Mamma Chia with viewers across the US! Click here to watch the entire segment!
Mamma Chia Named Best Retail Brand of the Year
Mamma Chia was awarded Nutritional Outlook’s Retail Brand of the Year! Mamma Chia was recognized for its leadership in the food and beverage industry as well as its innovation in creating the chia beverage category. Click here to read the full article.
Mamma Chia Named to Beverage World “Hit List”
Each year Beverage World presents a comprehensive compilation of everything deemed, “Hot, Innovative and Trendsetting.” This year, Mamma Chia was included the “Hit List.” Click here to read more.
CTV Top New Healthy Food Products of 2014
Mamma Chia selected as one of the top new healthy food products of 2014 on the Marilyn Denis Show, seen daily throughout Canada on CTV. Naturopath Miranda Malisani highlights her favorites for 2014!. Click here to watch this great clip!
Supermarket Guru: Chia Squeeze “Hit of the Week” with a score of 95!
Mamma Chia Organic Chia Squeeze chosen as “Hit of the Week” and received a score of 95 out of 100 by Phil Lempert’s, the Supermarket Guru! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that his reviews cannot be swayed or influenced. Click here to watch the video clip.
New Chia Cookbook to Offer Recipes for Vitality
Janie Hoffman, a San Diego avocado farmer turned founder and CEO of Mamma Chia fruit juices, is currently writing recipes for “The Chia Cookbook,” which will be published by Ten Speed Press in Fall 2014. Read more…
5 New Snacks Making a Big Squeeze
This certified-organic fruit-and-veggie pouch, but one taste proves Mamma indeed knows best. The surprisingly refreshing anytime snack is a delight on the tongue (think tropical tapioca) and a nutritional powerhouse. One 3.5-ounce serving packs omega-3s, fiber, protein and antioxidants from spirulina, chlorella and kale. SRP: $1.69; Booth 520. Read more…
The Fast-Spreading Slow Money Movement
Q&A with Mamma Chia CEO, Janie Hoffman. What attracted you to Slow Money? What immediately attracted me to Slow Money back in 2009 were the principles. I knew I needed to be a part of this movement when I first read them. Read more…
Lauren Conrad – Fashion Week “What’s in my bag?”
Snacks. There’s not a lot of time to sit and have a leisurely meal during Fashion Week, so I always keep plenty of healthy snacks on hand … and Chia Squeeze are a few of my favorites. Read more…
Feel the Squeeze, the Chia Squeeze
Sweet but not too sweet, it tasted like fall. Apples, cinnamon, vanilla — just damn good. And after taking a quick peek at the nutritionals, I also learned that Mamma Chia had sneaked in some butternut squash puree, too. Well done, MC. With just 70 calories, 1,200 mg of omega-3s, 4 grams of fiber and just 7 grams of sugar, I was impressed. And, seriously, you just don’t get any cleaner than that ingredient list. Read more…
Unconventional and AWESOME Snack Packs with 100 Calories or Less!
If you need to squeeze some extra nutrition into your day, give these tasty treats a try! Each 3.5-oz. pouch has just 70 calories and 2g fat, not to mention 4g fiber (PointsPlus® value 1*). Slurp on Strawberry Banana, Green Magic, Apple Cinnamon, and Blackberry Bliss. Read more…
Mamma Chia and Karma Yoga on Fox News
Watch this fun interview with Mamma Chia Founder & CEO, Janie Hoffman, on Fox5 News celebrating National Yoga Month at Karma Yoga Event in San Diego, CA. Click here to watch…
Double Duty: Back to school snacks for kids and adults
Mamma Chia Squeeze Packs–an infusion of organic fruits and vegetables and chia seeds–are a perfect post-workout or post-gym class snack. In four flavors–Strawberry Banana, Green Magic, Apple Cinnamon, and Blackberry Bliss–each pack contains 70 calories, 1200 mg omega-3s, 4 grams of fiber, and 2 grams of protein. Read more…
Why Food Companies Are Fascinated by the Way We Eat
Texture Is Almost as Important as Taste in New Products Some companies are combining textures, adding crunch or chew to drinks. Carlsbad, Calif.-based Mamma Chia offers nine “vitality” beverages that suspend whole chia seeds in fruit juice. Read more…
Check in the Mirror – What’s in My Purse? (video)
Check out this fun video and hear what Rachel Talbot has to say about the Chia Squeeze in her purse! Watch now…
4 Perfect Snack Pouches
Boost omega-3s, fiber, and protein while out and about with Mamma Chia Chia Squeeze. Both adults and kids will appreciate this satiating, ready-to-go snack, sweetened only with fruits and vegetables. Read more…
Chia for me, Chia for you!
I stumbled upon these tasty pre-made organic chia squeezes by Mamma Chia. They’re the perfect snack, instant energy boost, and easy… Read more…
B Lab Notes Companies with Conscience
From the beginning, Mamma Chia has donated 1 percent of gross sales to support local food systems, more than 20 percent of suppliers are local and are located in low-income communities, and 50 percent of office supplies come from recycled/sustainable materials…. Read more…
My New Obsession… Mamma Chia!
Imagine my delight when I saw a beverage product at my local grocery store that had chia seeds in it! It was called Mamma Chia, and I had to have it! I bought a couple and drank one right away when I got home and was blown away, it was SO good! And packed with … Read more…
Mamma Chia: Top 10 Natural and Organic Trends
Unexpected Textures Redefine Beverages: In an effort to give today’s multi-sensorially engaged shoppers a splash of excitement, today’s natural and organic beverage manufacturers are putting texture to the test… Read more…
Chia Squeeze, reviewed by Mike Farley
Mamma Chia is something I’d highly recommend–have it on hand in your desk, briefcase, home, or car. It’s a tasty, easy way to get some important nutrients… Read more…
In the Pantry: Spotlight on Superfoods
Chia seeds – Chia seeds may resemble bird food, but they are packed with fiber. For example, Mamma Chia beverages deliver tons of nutrition…. Watch now…
6 Ways to Change Up Your Hydration on Race Day
By now, most of you have probably heard about chia seeds, which everyone from the ancient Mayan warriors to the famed Tarahumara Indians of Born to Run fame have used to boost energy and endurance. Mamma Chia’s organic, bottled beverages are a great way to soak up all the omega-3, dietary fiber, protein, antioxidants and minerals that chia seeds offer… Read more…
12 Quick and Easy Drinks to Start the Day Slideshow
Supermarket Picks: Mamma Chia – Chia seeds (yes, the same ones in the Chia Pet you bought in 1994) have taken off in popularity as a high-protein, fiber-rich supplement. They’re a great natural source of energy, and when placed in liquid the seeds expand and develop a slightly chewy texture … Read more…
Trend Spotting with BHG: Chia
Move over flax seeds. Chia seeds are the starring seeds and they’re not just for gag gifts this time. They’re everywhere in the supermarket. From snack bars and snack treats to the seeds themselves and drinks it’s in everything. And if you’re looking for recipe ideas, the internet, food websites and Pinterest are full of them. So, why add chia to everything? Watch now…
High-Fiber Munchies to Keep Things Moving While on the Road
Mamma Chia Chia Squeeze: Chia seeds are tough to eat on their own, so enjoy them blended with fruits and veggies; 70 calories, 4 grams fiber… Read more…
2013 Noshies Award Winner from Fit Bottomed Girls
Honoring only the best of the best foods, drinks and culinary-related books, gizmos and gadgets, it’s like the Oscars for healthy food. Best use of chia in a drink: Mamma Chia…Read more…
BevNET Features Chia Squeeze Launch
It was PepsiCo CEO Indra Nooyi that famously coined the word “drinkify” in reference to the company’s plans to turn some of its snack products into new and innovative beverages. Along the same lines, Nooyi’s CEO counterpart at Mamma Chia, Janie Hoffman, will look to build upon the rapid growth of her brand by – in essence – “snackifying” the company’s line of whole chia seed and juice blends. Read more…
Chia seed infused Squeeze snack offers a convenient new way to power workouts
As most athletes know, chia seeds are an excellent, healthy way to increase stamina and endurance for workouts. Lucky for us, chia seed beverage innovator Mamma Chia has a new and convenient way to incorporate this superfood into your diet yet again…. Read more…
The Humble Seed that Started a Phenomenon
Instead of growing chia pets, Janie Hoffman makes chia drinks. Hoffman—CEO and founder of Mamma Chia—burst onto the beverage industry scene in 2011 by launching the first organic chia seed beverage in the marketplace… Read more…
Seeds of Greatness – BevNET Jan/Feb 2013
“Meanwhile, Janie Hoffman, BevNET’s Person of the Year for 2012, knows a lot about trailblazing herself, taking the chia seed and turning it into a beverage that is the spear tip for a nutritional movement. The effervescent Californian is at the early stages of what could be a natural food empire, and her positive attitude and commitment to values and integrity have won her a great many fans in a short amount of time.” Read more…
Prevention Magazine – 20 Healthy Drink Options
Thanks to chia seeds, each bottle contains 4 g of complete protein and 25% of your recommended daily intake of fiber. These seeds develop a gelatinous texture when submerged in liquid, creating a smoothie-like consistency. Read more: Read more…
Mamma Chia Featured in New York Times Article on Chia
Janie Hoffman, founder of Mamma Chia fruit juices, was one of the first people to recognize chia’s potential as a food. “My first sales call a year and a half later was to Whole Foods in the southern Pacific region,” she said. “I walked in to meet the buyer and presented this chia beverage and said I would like it to go into a few stores. She said, ‘No, I want you in all of them’ ”… Read more…