Mamma Chia Wins New Hope’s 2016 NEXTY Award!

BuzzfeedJanie Hoffman launched a revolution in 2009 when she boldly took chia seeds from the bulk section to the beverage cooler. The color, unique look and even the gelled texture captured customers and created a category that practically stands on its own as food-makers followed her lead and added chia boosters or put the seeds center stage in new products.  Read more…

Mamma Chia Shares C-Store Strategy at NACS

BevNET logoMamma Chia, a leading producer of organic, chia-based foods and beverages, made its second appearance at the National Association of Convenience Stores show. In a video interview filmed at the event, Matt Buckley, Mamma Chia’s senior vice president of sales and marketing, discussed the company’s foray into convenience stores, noting that the retailing channel may offer access to millennial consumers. Read more…

Chia & Greens Rated 4.5 of 5 by BevNET!

BevNET logoChia & Greens Rated 4.5 of 5 by BevNET! With its dark red-colored liquid, the Love Greens variety of Mamma Chia’s USDA Organic certified Chia & Greens line is certainly the most unique looking of the bunch. It’s also the most unique tasting, with the unmistakable flavor of beet juice hitting your palate relatively quickly. Read more…

BevNET Features Chia Squeeze Launch

Chia-Squeeze-4lineup-300x139It was PepsiCo CEO Indra Nooyi that famously coined the word “drinkify” in reference to the company’s plans to turn some of its snack products into new and innovative beverages. Along the same lines, Nooyi’s CEO counterpart at Mamma Chia, Janie Hoffman, will look to build upon the rapid growth of her brand by – in essence – “snackifying” the company’s line of whole chia seed and juice blends. Read more…