One word sums up Mamma Chia’s Pinterest page: Inspirational. Mamma Chia taps into that brand gestalt with every board it’s created. Seeds of Knowledge, Gratitude, and Joy are well thought-out, brand-centric examples of those ubiquitous “inspirational sayings” boards you see peppered throughout Pinterest. Click here to read the entire interview.
Mamma Chia Joyful Greens was featured in Phil’s Food Reviews as a Pick of the Week! We caught up with Janie Hoffman, Mamma Chia Founder and CEO, to find out more about how this hit new product was developed.
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One such emerging brand tapping into consumers’ desire for new and interesting products that engage consumers in culinary, wellness and fresh experiences is Mamma Chia. Hartbeat recently sat down with Janie Hoffman, Mamma Chia founder and CEO, to chat about the company’s roots and consumer reactions to its unique offerings. Click here to read the entire interview.
Every year at Natural Products Expo West and Natural Products Expo East, editors and trend researchers from New Hope Natural Media and Sterling-Rice Group scour the show floor to find the products and brands they predict will shape the future of the natural products industry. The best of the best receive NEXTY nominations, which recognize the companies that embody not only the most innovative edge of the natural products industry, but also its deeply held social and environmental values. Click here to read the full article.
This product is a hit! 1,000 mg of Omega 3s and 1,000% great taste. This bar is delicious. Packed with blueberries, almonds, macadamia nuts, walnuts, cherries, currants, raisins and, of course, Chia seeds. One bite and you’ll be hooked.
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Energy Drinks Are Still Going Strong! Marketers should also note ongoing activity in organic energy drinks. More specialized introductions include Mamma Chia’s Chia Vitality energy drinks with chia seeds, guayusa, and fruit juices. Click here to read the full article.
Fitness Expert Ali Holman from CoreCamper.com shares the Magic of Mamma Chia Organic Chia Squeeze snacks on Fox 9 Morning News! Hear why Ali says the Chia Squeeze is a great snack for adults and kids!
Mamma Chia Vitality beverages and Chia Squeeze snacks were featured on Toronto’s top morning talk show, Breakfast TV! Watch as guest Andrea Donsky from NaturallySavvy.com shares the Magic of Mamma Chia with the host and their Canadian Viewers!
Mamma Chia is releasing two new beverage flavors: Strawberry Lemonade and Pineapple Coconut. Both flavors offer organic chia seeds and fruit juices and are Non-GMO Verified, gluten-free, vegan, Kosher and USDA Certified Organic.
The Seeds of Innovation: Mamma Chia leads an emerging segment centering on its namesake superfood. The chia seed has gained a reputation at the mother of all super foods, with its high concentration of heart-and-brain-health promoting Omega-3s… Read more
Janie Hoffman never wanted to be the star. She grew up in a small town in Illinois, where standing out from the crowd was, at times, deeply discouraged. Yet by founding Mamma Chia, Hoffman was presented with a dilemma that revisited her quiet roots in the Midwest. Was she the real Mamma Chia or was she just selling the stuff? Read the article or Watch the video!
“Seed Your Soul” is the motto of Mamma Chia (www.mammachia.com, 10 ounces, $3.49), a line of beverages made with hydrated chia seeds, agave and fruit juices. For the chia novice, the texture is little strange at first, akin to half-set gelatin. But after a few sips, it’s refreshing — and the consistency fills you up more than plain water. Of the 9 flavors, my favorites were Guava … Click here to read more!
If you’ve ever had Mamma Chia, that’s your first clue that the book is probably going to be good. It is. I thought this would be a book about chia’s health benefits, with some recipes included. It’s actually much more than that. It’s an encounter with Janie Hoffman in which she reveals her story, her insights, and the knowledge she’s gained about living a healthy and… Click here to read more!
Whether it’s a manufacturer or a farmer seeking the seal, the 3 year transition to organic and the attainment of the USDA certification seal is rigorous. Use of toxic pesticides, synthetic fertilizers, antibiotics, synthetic hormones, genetic engineering and sewage sludge are prohibited, explains Janie Hoffman, founder and CEO of Mamma Chia and author of Chia Vitality. Click here to read more!
Healthy Hollywood met with Janie Hoffman in New York. She’s one of those gals who is full of energy, has perfect skin and an enviably slim figure. She makes you want to go: “I’ll have what she’s having!” Yet, the author/founder of Mamma Chia drinks tells me she wasn’t always so healthy. In her 20s, she had serious autoimmune disorders and was forced to go on a … Click here to read more!
It Doesn’t Stop With the Label – The leadership behind several new food brands isn’t stopping at label certifications. They’re actively changing the economy and the world by solving social problems, including hunger. For example, Mamma Chia founder Janie Hoffman is a founding member of Slow Money, which aims to fuel local food economies. Click here to read more!
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Hallmark’s Emmy-nominated show Home & Family with Christina Ferrare and Mark Steines to share the Magic of Chia, create some tasty recipes and talk about her new book, Chia Vitality. Check out this short clip to learn about lots of things you can do with chia, and how chia changed Janie’s life, and can help change yours!
Managing explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give up the day job to compete for shelf-space with the likes of PepsiCo and Kellogg in the first place. Not so for Mamma Chia and Founder Janie Hoffman…
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Everyday with Rachel Ray highlighted Mamma Chia Organic Chia Squeeze as one of 10 brand-new products to shake up your grocery list!
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O Magazine featured Mamma Chia Organic Chia Squeeze as one of their favorite chia products! Packed with Omega-3s, chia seeds are taking over grocery aisles. Standout products that contain the superfood.
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For a quick chia-based snack on-the-go, try one of these 70-80 calorie squeezable packets. Not only will they satisfy your sweet tooth with flavors like Strawberry-Banana, Green Magic, Apple Cinnamon, Blackberry Bliss, Mango Coconut and Wild Raspberry, they will also provide 4 grams of filling fiber and a whopping 1200 mg of omega-3 fatty acids.
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Small, black, tasteless seeds that offer a healthy dose of fiber, omega-3s, iron, calcium and essential fatty acids. One of the biggest kudos that antioxidant-rich chia repeated… Click here to read more.
The Daily Buzz, which runs the latest trends every weekday morning to 170+ TV markets across the US, featured Mamma Chia Vitality Beverages and Chia Squeezes as one of their, “Must have Powerfoods for 2014.” Watch Registered Dietician Tara Gidus share the magic of Mamma Chia with viewers across the US! Click here to watch the entire segment!
Mamma Chia was awarded Nutritional Outlook’s Retail Brand of the Year! Mamma Chia was recognized for its leadership in the food and beverage industry as well as its innovation in creating the chia beverage category. Click here to read the full article.
Each year Beverage World presents a comprehensive compilation of everything deemed, “Hot, Innovative and Trendsetting.” This year, Mamma Chia was included the “Hit List.” Click here to read more.
Mamma Chia selected as one of the top new healthy food products of 2014 on the Marilyn Denis Show, seen daily throughout Canada on CTV. Naturopath Miranda Malisani highlights her favorites for 2014!.
Click here to watch this great clip!
Mamma Chia Organic Chia Squeeze chosen as “Hit of the Week” and received a score of 95 out of 100 by Phil Lempert’s, the Supermarket Guru! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that his reviews cannot be swayed or influenced. Click here to watch the video clip.
Mamma Chia received a 94 out of 100 by Phil Lempert’s “New Product Hits and Misses” and declared a HIT! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that his reviews cannot be swayed or influenced. Click here to watch the video clip.
If you’re not familiar with chia seeds, they’re a tiny, ancient grain that were believed to be a staple in the ancient Aztec’s diet. They were said to be given to warriors before battle–one tablespoon sustained them for 24 hours. Today, health nuts are crazy about them because they’re an excellent source of fiber, protein, Omega-3, calcium and antioxidants. Read more…
Mamma Chia, maker of the first organic chia-based beverage, has added three more beverages to its lineup, bringing the total number of SKUs to nine. Like all of the company’s gluten-free, vegan, kosher, USDA-certified organic beverages, Grapefruit Ginger, Guava Mamma and Kiwi Lime are… Read more…
Congratulations to Kyle Hooks!
On his iPod: The Black Keys, Manchester Orchestra, Kevin Devine, Bad Books, The Beatles, Bob Schneider, The Chariot, Beastie Boys, Sam Cooke, Envy on the Coast, Modest Mouse, Incubus, Ben Harper, Rage Against the Machine, Cake
Favorite Quote: “Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” – Albert Einstein
Favorite Animal: The Arctic Fox
Favorite Mamma Chia Flavor: Blackberry Hibiscus. It reminds me of Fruity Pebbles.
Bio: I was born in Michigan, but I did the majority of my growing up in Houston. I received my BBA in December 2011 from Texas State University where I studied Management. I have the coolest friends and family a guy could ask for. I’ve had all different kinds of jobs from managing a pizza restaurant, to working on an off-shore oil rig. But this is definitely the coolest job I’ve ever had. Kyle + Mamma Chia = 🙂
We are proud to announce our June Ambassador of the Month, Kyle Hooks! Kyle is committed to excellence! Spreading the Mamma Chia Magic with his positive attitude and gorgeous smile! He’s been wowing us since January 2012 and we could not be more excited to have him on the Mamma Chia team! The Southwest is well served by his exceptional customer service and amazing merchandising! We know that when Kyle’s on the job, it’s a job well done!
Kyle, we are thrilled to have you in the Mamma Chia family! Warm thanks for all you do!
The overachieving chia seed also provides a vegetarian source of protein, a plethora of antioxidants, and the bone-building trio of calcium, phosphorus, and magnesium. Though often under consumed, magnesium has been shown to confer protection against type 2 diabetes, possibly by improving insulin sensitivity. It now seems obvious why the Mayan word for strength is chia. Read more…
Mamma Chia Lovers!
“Mamma Chia is delicious and fun for your mouth,” the energetic Hoffman gushed during a recent phone call. And she’s right! …