How One Brand Is Hitting the Mark on the Right Cues in Food Culture

hartman group, mamma chia, mama chia, chia bar, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverageOne such emerging brand tapping into consumers’ desire for new and interesting products that engage consumers in culinary, wellness and fresh experiences is Mamma Chia. Hartbeat recently sat down with Janie Hoffman, Mamma Chia founder and CEO, to chat about the company’s roots and consumer reactions to its unique offerings. Click here to read the entire interview.

Chia & Greens Nominated for Prestigious Nexty Award

nexty award, chia and greens, mamma chia, mama chia, drink chia, chia, chia drink, clean energy, chia beverage, chia seed drink, chia seed beverageEvery year at Natural Products Expo West and Natural Products Expo East, editors and trend researchers from New Hope Natural Media and Sterling-Rice Group scour the show floor to find the products and brands they predict will shape the future of the natural products industry. The best of the best receive NEXTY nominations, which recognize the companies that embody not only the most innovative edge of the natural products industry, but also its deeply held social and environmental values. Click here to read the full article.

Energy Drinks Are Still Going Strong

mamma chia, mama chia, drink chia, chia, chia drink, clean energy, chia beverage, chia seed drink, chia seed beverageEnergy Drinks Are Still Going Strong!  Marketers should also note ongoing activity in organic energy drinks. More specialized introductions include Mamma Chia’s Chia Vitality energy drinks with chia seeds, guayusa, and fruit juices. Click here to read the full article.

Mamma Chia Featured on Toronto’s Breakfast TV

Mamma Chia Vitality beverages and Chia Squeeze snacks were featured on Toronto’s top morning talk show, Breakfast TV! Watch as guest Andrea Donsky from NaturallySavvy.com shares the Magic of Mamma Chia with the host and their Canadian Viewers!

Mamma Chia: Beverage World Breakout Brand 2014

mamma chia, mama chia, chia seeds, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverageThe Seeds of Innovation: Mamma Chia leads an emerging segment centering on its namesake superfood. The chia seed has gained a reputation at the mother of all super foods, with its high concentration of heart-and-brain-health promoting Omega-3s… Read more

Uncapping a Few New Ideas for Thirst Quenchers

mamma chia, mama chia, chia seeds, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverage“Seed Your Soul” is the motto of Mamma Chia (www.mammachia.com, 10 ounces, $3.49), a line of beverages made with hydrated chia seeds, agave and fruit juices. For the chia novice, the texture is little strange at first, akin to half-set gelatin. But after a few sips, it’s refreshing — and the consistency fills you up more than plain water. Of the 9 flavors, my favorites were Guava … Click here to read more!

Chia Vitality — A Great Read

mamma chia, mama chia, chia seeds, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverageIf you’ve ever had Mamma Chia, that’s your first clue that the book is probably going to be good. It is. I thought this would be a book about chia’s health benefits, with some recipes included. It’s actually much more than that. It’s an encounter with Janie Hoffman in which she reveals her story, her insights, and the knowledge she’s gained about living a healthy and… Click here to read more!

Access Hollywood: Plant The Seed of Wellness!

mamma chia, mama chia, chia seeds, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverageHealthy Hollywood met with Janie Hoffman in New York. She’s one of those gals who is full of energy, has perfect skin and an enviably slim figure. She makes you want to go: “I’ll have what she’s having!” Yet, the author/founder of Mamma Chia drinks tells me she wasn’t always so healthy. In her 20s, she had serious autoimmune disorders and was forced to go on a … Click here to read more!

Mamma Chia Featured on Home & Family

Mamma Chia Founder & CEO, Janie Hoffman, appeared on Hallmark’s Emmy-nominated show Home & Family with Christina Ferrare and Mark Steines to share the Magic of Chia, create some tasty recipes and talk about her new book, Chia Vitality. Check out this short clip to learn about lots of things you can do with chia, and how chia changed Janie’s life, and can help change yours!

Mamma Chia: “Must Have Powerfood for 2014”

mamma chia, mama chia, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverageThe Daily Buzz, which runs the latest trends every weekday morning to 170+ TV markets across the US, featured Mamma Chia Vitality Beverages and Chia Squeezes as one of their, “Must have Powerfoods for 2014.” Watch Registered Dietician Tara Gidus share the magic of Mamma Chia with viewers across the US! Click here to watch the entire segment!

Mamma Chia Named Best Retail Brand of the Year

mamma chia, mama chia, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverageMamma Chia was awarded Nutritional Outlook’s Retail Brand of the Year! Mamma Chia was recognized for its leadership in the food and beverage industry as well as its innovation in creating the chia beverage category. Click here to read the full article.

CTV Top New Healthy Food Products of 2014

chia, chia seeds, mamma chia, mama chia, drink chia, chia drink, chia beverage, chia seed drink, chia seed beverage, organic, non-gmo, vegan, gluten freeMamma Chia selected as one of the top new healthy food products of 2014 on the Marilyn Denis Show, seen daily throughout Canada on CTV. Naturopath Miranda Malisani highlights her favorites for 2014!.
Click here to watch this great clip!

Supermarket Guru: Chia Squeeze “Hit of the Week” with a score of 95!

supermarket guru, mamma chia, mama chia, drink chia, chia, chia drink, chia beverage, chia seed drink, chia seed beverageMamma Chia Organic Chia Squeeze chosen as “Hit of the Week” and received a score of 95 out of 100 by Phil Lempert’s, the Supermarket Guru! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that his reviews cannot be swayed or influenced. Click here to watch the video clip.

Bites on Today: 6 Delicious Ways to Snack on Superfood Chia

today show, chia, chia drink, chia beverage, mamma chiaMamma Chia Vitality Beverages – These delicious organic drinks—the first chia-based beverage on the market—are gluten free and full of protein, calcium, and omega-3 fatty acids.The consistency reminded me of aloe drinks (I am thinking about freezing them into ice pops for my one-year-old!) Sweetened with agave nectar, the drinks are available in nine flavors including Blackberry Hibiscus, Cherry Lime and Pomegranate Mint. Plus, Mamma Chia donates one percent of their gross sales to farmers and community groups that build healthy local food systems. Read more…

Afternoon Snack: Try Sipping Some Mamma Chia

glamour, mamma chiaIf you’re not familiar with chia seeds, they’re a tiny, ancient grain that were believed to be a staple in the ancient Aztec’s diet. They were said to be given to warriors before battle–one tablespoon sustained them for 24 hours. Today, health nuts are crazy about them because they’re an excellent source of fiber, protein, Omega-3, calcium and antioxidants. Read more…

Drink Your Superfoods: Mamma Chia Vitality Beverages

real simple, simply stated, mamma chiaIf you thought that bubble tea was the greatest thing to happen to beverages, then Mamma Chia drinks are for you. Each bottle contains chia seeds mixed with different flavors of juice. Plus, there’s an added benefit: Each bottle provides 25% of your recommended daily fiber. Instead of empty calories, chia seeds also provide protein and omega-3 fatty acids. … Read more…

Progressive Grocer: Mamma Chia

Mamma Chia, maker of the first organic chia-based beverage, has added three more beverages to its lineup, bringing the total number of SKUs to nine. Like all of the company’s gluten-free, vegan, kosher, USDA-certified organic beverages, Grapefruit Ginger, Guava Mamma and Kiwi Lime are… Read more…

NYC Green Festival, It’s Fresh

Two stands in particular caught my attention: One was Mamma Chia, a new fruity drink that I’ve been seeing in all my local grocery stores. I usually don’t drink a lot of bottled juices or tea but I enjoyed the taste (especially the mango coconut) and texture of this not-too-sweet drink that reminded me a bit of bubble tea. Read more…

The Daily Meal: 12 Quick and Easy Drinks to Start the Day

mamma chiaSupermarket Picks: Mamma Chia – Chia seeds (yes, the same ones in the Chia Pet you bought in 1994) have taken off in popularity as a high-protein, fiber-rich supplement. They’re a great natural source of energy, and when placed in liquid the seeds expand and develop a slightly chewy texture (think of bubble tea). If you don’t feel like experimenting with your own homemade version, pick up this new bottled fruit juice and chia seed drink for a healthful boost. Read more:…