When a friend told Janie Hoffman about the health value of chia seeds, Hoffman thought they sounded too good to be true. But she had long suffered from autoimmune disorders, so she gave the seeds a try, incorporating a couple of tablespoons a day into her diet. Read more…
We kick off our bumper gallery of new products with the latest innovation from Mamma Chia, which first entered the snacks category with Chia Squeeze vitality snacks, and has followed up with the new organic Chia Vitality Bars, combining chia seeds with dark chocolate, nuts, fruit and honey. Read more…
Fitness Expert Ali Holman from CoreCamper.com shares the Magic of Mamma Chia Organic Chia Squeeze snacks on Fox 9 Morning News! Hear why Ali says the Chia Squeeze is a great snack for adults and kids!
Those who know energetic and enthusiastic Janie Hoffman, CEO and founder Mamma Chia, Carlsbad, CA, and author of Chia Vitality and The Chia Cookbook, may hardly believe what her life was like just a few short years ago. Read more…
A staple of Aztec and Mayan diets, the ancient chia seed is a nutritional dynamo, packed with Omega-3s, calcium, iron, fiber and antioxidants. Luckily, cooking with it is also a breeze, as Janie Hoffman, founder and CEO of the organic food and beverage company, Mamma Chia, reveals in her new book, The Chia Cookbook: Inventive, Delicious Recipes Featuring Nature’s Superfood. Read more…
Mamma Chia Vitality beverages and Chia Squeeze snacks were featured on Toronto’s top morning talk show, Breakfast TV! Watch as guest Andrea Donsky from NaturallySavvy.com shares the Magic of Mamma Chia with the host and their Canadian Viewers!
The new, organic bars lovingly combine nutrient-rich chia seeds with deep, rich dark chocolate, crunchy nuts, ripened fruit and sweet organic honey making this bar a truly delicious, anytime snack. The Chia Vitality bar is perfect for runners, bikers, yogis, and other athletes as well as anyone else seeking a nutritious boost to their day. Each bar delivers 1,000 mg of Omega-3s, as well as protein, fiber and more to provide vitality and energy to fuel your soul’s purpose. Read more ..
First Drink Combining The Power Of Chia With The Clean Energy Of Guayusa – Mamma Chia, the organic food and beverage company that originated the chia beverage category and continues to be the chia product leader and innovator, is revolutionizing energy drinks! The new Vitality + Energy beverage is a truly healthy, clean energy line that combines the nutritional powerhouse of chia, with the natural energy source of Guayusa (gwhy-you-sa). Read more ..
Chia Innovator Updates Line of Delicious Vitality Beverages with New Mouth-Watering Flavors: Strawberry Lemonade & Pineapple Coconut – Mamma Chia, the organic food and beverage company that originated the chia beverage category, is announcing two delicious new beverage flavors, Strawberry Lemonade and Pineapple Coconut. Read more …
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Fox News Health’s Dr. Manny Show where she shared some tasty recipes from her new book, Chia Vitality and educated viewers on why Chia is so amazing! Check out this video to learn for yourself about the Magic of Chia! ®
Mamma Chia is releasing two new beverage flavors: Strawberry Lemonade and Pineapple Coconut. Both flavors offer organic chia seeds and fruit juices and are Non-GMO Verified, gluten-free, vegan, Kosher and USDA Certified Organic.
The Seeds of Innovation: Mamma Chia leads an emerging segment centering on its namesake superfood. The chia seed has gained a reputation at the mother of all super foods, with its high concentration of heart-and-brain-health promoting Omega-3s… Read more
Janie Hoffman never wanted to be the star. She grew up in a small town in Illinois, where standing out from the crowd was, at times, deeply discouraged. Yet by founding Mamma Chia, Hoffman was presented with a dilemma that revisited her quiet roots in the Midwest. Was she the real Mamma Chia or was she just selling the stuff? Read the article or Watch the video!
“Seed Your Soul” is the motto of Mamma Chia (www.mammachia.com, 10 ounces, $3.49), a line of beverages made with hydrated chia seeds, agave and fruit juices. For the chia novice, the texture is little strange at first, akin to half-set gelatin. But after a few sips, it’s refreshing — and the consistency fills you up more than plain water. Of the 9 flavors, my favorites were Guava … Click here to read more!
If you’ve ever had Mamma Chia, that’s your first clue that the book is probably going to be good. It is. I thought this would be a book about chia’s health benefits, with some recipes included. It’s actually much more than that. It’s an encounter with Janie Hoffman in which she reveals her story, her insights, and the knowledge she’s gained about living a healthy and… Click here to read more!
Whether it’s a manufacturer or a farmer seeking the seal, the 3 year transition to organic and the attainment of the USDA certification seal is rigorous. Use of toxic pesticides, synthetic fertilizers, antibiotics, synthetic hormones, genetic engineering and sewage sludge are prohibited, explains Janie Hoffman, founder and CEO of Mamma Chia and author of Chia Vitality. Click here to read more!
Healthy Hollywood met with Janie Hoffman in New York. She’s one of those gals who is full of energy, has perfect skin and an enviably slim figure. She makes you want to go: “I’ll have what she’s having!” Yet, the author/founder of Mamma Chia drinks tells me she wasn’t always so healthy. In her 20s, she had serious autoimmune disorders and was forced to go on a … Click here to read more!
It Doesn’t Stop With the Label – The leadership behind several new food brands isn’t stopping at label certifications. They’re actively changing the economy and the world by solving social problems, including hunger. For example, Mamma Chia founder Janie Hoffman is a founding member of Slow Money, which aims to fuel local food economies. Click here to read more!
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Hallmark’s Emmy-nominated show Home & Family with Christina Ferrare and Mark Steines to share the Magic of Chia, create some tasty recipes and talk about her new book, Chia Vitality. Check out this short clip to learn about lots of things you can do with chia, and how chia changed Janie’s life, and can help change yours!
Check out this fun media highlight reel featuring Mamma Chia
and CEO & Founder Janie Hoffman.
Managing explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give up the day job to compete for shelf-space with the likes of PepsiCo and Kellogg in the first place. Not so for Mamma Chia and Founder Janie Hoffman…
Click here to read more!
Everyday with Rachel Ray highlighted Mamma Chia Organic Chia Squeeze as one of 10 brand-new products to shake up your grocery list!
Click here to read more!
O Magazine featured Mamma Chia Organic Chia Squeeze as one of their favorite chia products! Packed with Omega-3s, chia seeds are taking over grocery aisles. Standout products that contain the superfood.
Click here to read more!
For a quick chia-based snack on-the-go, try one of these 70-80 calorie squeezable packets. Not only will they satisfy your sweet tooth with flavors like Strawberry-Banana, Green Magic, Apple Cinnamon, Blackberry Bliss, Mango Coconut and Wild Raspberry, they will also provide 4 grams of filling fiber and a whopping 1200 mg of omega-3 fatty acids.
Click here to read more!
For a brand that, by most accounts, continues to see booming growth in awareness, trial and sales of its chia products, Mamma Chia remains a brand in constant evolution as it looks to maintain its leadership position in the chia category. Along with a recent label refresh for its beverages, Mamma Chia is planning… Read more …
Small, black, tasteless seeds that offer a healthy dose of fiber, omega-3s, iron, calcium and essential fatty acids. One of the biggest kudos that antioxidant-rich chia repeated… Click here to read more.
The Daily Buzz, which runs the latest trends every weekday morning to 170+ TV markets across the US, featured Mamma Chia Vitality Beverages and Chia Squeezes as one of their, “Must have Powerfoods for 2014.” Watch Registered Dietician Tara Gidus share the magic of Mamma Chia with viewers across the US! Click here to watch the entire segment!
Mamma Chia was awarded Nutritional Outlook’s Retail Brand of the Year! Mamma Chia was recognized for its leadership in the food and beverage industry as well as its innovation in creating the chia beverage category. Click here to read the full article.
Each year Beverage World presents a comprehensive compilation of everything deemed, “Hot, Innovative and Trendsetting.” This year, Mamma Chia was included the “Hit List.” Click here to read more.
Mamma Chia selected as one of the top new healthy food products of 2014 on the Marilyn Denis Show, seen daily throughout Canada on CTV. Naturopath Miranda Malisani highlights her favorites for 2014!.
Click here to watch this great clip!
Mamma Chia Organic Chia Squeeze chosen as “Hit of the Week” and received a score of 95 out of 100 by Phil Lempert’s, the Supermarket Guru! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that his reviews cannot be swayed or influenced. Click here to watch the video clip.
Congratulations to Claire Fallon!
On her iPod: Haim, Cat Empire, Arcade Fire, Ann Peebles, Alabama Shakes.
Favorite Animal: Manta Rays, I’ll always remember dancing with them in Kona!
Favorite Quote: “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style.” Maya Angelou
Favorite Mamma Chia Flavor: Blackberry Bliss Chia Squeeze
Bio: Claire is grateful for the opportunities to live a full and blessed life. She has traveled and lived in wonderfully strange places like Philadelphia, New York, Puerto Rico, Baja Mexico, India, Nepal, Tibet, and of course Hawaii. Claire has a B.S. from Skidmore College. She is an ERYT-200 certified Yoga instructor. Claire opened and ran a yoga studio on a tiny island in the Caribbean for 3 years. She developed and taught a court preparation program using theater and play for incarcerated teens in Philadelphia.
We are so excited to present the November 2013 Brand Ambassador of the Month award to Claire Fallon! Claire is new to the Mamma Chia family but has already wowed us with her enthusiasm and shining personality. She has been lucky enough to live in some amazing places such as Puerto Rico, Baja Mexico, India, Nepal & Tibet. Currently, she calls the beautiful state of Hawaii home. Claire enjoys yoga, meditation, scuba diving and enjoying her favorite Chia Squeeze, Blackberry Bliss!
We are so thrilled to have you as a part of our team, Claire. Thank you for helping us spread the Magic of Chia in Hawaii!
Congratulations to Trish Gibbs!
On her iPod: Big Head Todd and the Monsters, Dave Matthews, anything acoustic.
Favorite Animal: I love them all but only an old Persian cat and a spunky rescue mutt share the bed!
Favorite Quote: “Sometimes I’ve believed as many as six impossible things before breakfast” – Alice in Wonderland
Favorite Mamma Chia Flavor: Coconut Mango and Pomegranate Mint
Bio: I’m a spreadsheet loving – free spirit (yes the two can coexist!). A California girl at heart, I’m blooming where I’m currently planted in Texas with my amazing husband. The last five years I have had the privilege of working on various projects ranging from event management to visual merchandising while also preparing my beautiful daughters for the big scary world of Kindergarten. I believe in representing brands that have the same core values as I do in wanting to nurture ourselves and our world. I’m so excited to part of the Mamma Chia Magic Makers! (My girls actually call me Mamma Chia!)
Congratulations to our October 2013 Brand Ambassador of the Month, Trish Gibbs! Her passion & can-do attitude makes her an incredible Brand Ambassador and we are honored to have her on the team! Trish is a California girl at heart, spreading the Magic of Chia in Texas where she currently lives with her husband and daughters. Trish loves Yoga, Flea Markets and being outdoors (just not in August in Texas!). Fun Fact – Trish’s daughters call her “Mamma Chia”!
Thank you for being such a unique soul and an irreplaceable part of our team, Trish!
Janie Hoffman, a San Diego avocado farmer turned founder and CEO of Mamma Chia fruit juices, is currently writing recipes for “The Chia Cookbook,” which will be published by Ten Speed Press in Fall 2014.
Vast Expansion includes US, Canadian and Online Retailers – Mamma Chia, the organic food and beverage company that created the chia beverage category, announces the expansion of its signature Mamma Chia vitality beverages and their recently launched Chia Squeeze™ vitality snacks into several national chains, as well as launching in Canada and establishing its first online sales channels. Read more ..
This certified-organic fruit-and-veggie pouch, but one taste proves Mamma indeed knows best. The surprisingly refreshing anytime snack is a delight on the tongue (think tropical tapioca) and a nutritional powerhouse. One 3.5-ounce serving packs omega-3s, fiber, protein and antioxidants from spirulina, chlorella and kale. SRP: $1.69; Booth 520. Read more…
Congratulations to Aly Courain!
On her iPod: The Lumineers, Dave Matthews Band, Mumford & Sons… peppered wit some Basshunter and Dub-Step with an occasional Demi Lovato or Beyonce song.
Favorite Animal: Manatee
Favorite Quote: “You gain strength, courage, and confidence by every day experience in which you really stop to look fear in the face… You must do the things you think you cannot do.” – Eleanor Roosevelt
Favorite Mamma Chia Flavor: Coconut Mango Vitality Beverage or Apple Cinnamon Chia Squeeze
Bio: I was born and raised in rural PA amongst farms – my neighbors were mostly cows and chickens. So I always grew up with an appreciation for what the land offers and all things natural. I am now married to the best thing to ever exist in my life, my husband Aaron, and while our home base is currently in NJ, we are really just having fun and exploring/doing anything a car or plane can take us to. When I am not spreading the magic of Mamma Chia, I am either adventuring with Aaron or we are dreaming of what our next adventure will be. And I have an outy belly button that I call my spaghetti-O.. that’s kind of interesting!
We are overjoyed to announce our New Jersey superstar and September 2013 Ambassador of the Month, Aly Courain! We can always rely on Aly to step up to the plate and we love her contagious enthusiasm and passion! When Aly isn’t warming hearts at a Mamma Chia demo or event, you can find her outside biking, running, skiing hiking, kayaking… you name it! She also loves photography, cleaning (even though she’s embarrassed to admit it) and going on exciting adventures with her husband Aaron.
From all of us at Mamma Chia, we are so grateful to have you on the team, Aly! Thank you for all that you do!
Q&A with Mamma Chia CEO, Janie Hoffman. What attracted you to Slow Money? What immediately attracted me to Slow Money back in 2009 were the principles. I knew I needed to be a part of this movement when I first read them. Read more…
Snacks. There’s not a lot of time to sit and have a leisurely meal during Fashion Week, so I always keep plenty of healthy snacks on hand … and Chia Squeeze are a few of my favorites. Read more…
Sweet but not too sweet, it tasted like fall. Apples, cinnamon, vanilla — just damn good. And after taking a quick peek at the nutritionals, I also learned that Mamma Chia had sneaked in some butternut squash puree, too. Well done, MC. With just 70 calories, 1,200 mg of omega-3s, 4 grams of fiber and just 7 grams of sugar, I was impressed. And, seriously, you just don’t get any cleaner than that ingredient list. Read more…
If you need to squeeze some extra nutrition into your day, give these tasty treats a try! Each 3.5-oz. pouch has just 70 calories and 2g fat, not to mention 4g fiber (PointsPlus® value 1*). Slurp on Strawberry Banana, Green Magic, Apple Cinnamon, and Blackberry Bliss. Read more…
Watch this fun interview with Mamma Chia Founder & CEO, Janie Hoffman, on Fox5 News celebrating National Yoga Month at Karma Yoga Event in San Diego, CA. Click here to watch…
Mamma Chia Squeeze Packs–an infusion of organic fruits and vegetables and chia seeds–are a perfect post-workout or post-gym class snack. In four flavors–Strawberry Banana, Green Magic, Apple Cinnamon, and Blackberry Bliss–each pack contains 70 calories, 1200 mg omega-3s, 4 grams of fiber, and 2 grams of protein. Read more…
Texture Is Almost as Important as Taste in New Products
Some companies are combining textures, adding crunch or chew to drinks. Carlsbad, Calif.-based Mamma Chia offers nine “vitality” beverages that suspend whole chia seeds in fruit juice. Read more…
Check out this fun video and hear what Rachel Talbot has to say about the Chia Squeeze in her purse! Watch now…
Congratulations to Thomas Serafica!
On his iPod: Foo Fighters and Weezer
Favorite Animal: Turtles and Pandas
Favorite Quote: “Don’t let school get in the way of education” – Mark Twain
Favorite Mamma Chia Flavor: Blackberry Hibiscus or Green Magic
Bio: I’ve been working in the front lines of the natural and organic industry for over five years. During my free time I enjoy visiting the many organic markets that the Bay Area has to offer. My top 5 markets to visit in the Bay Area are the Real Food Company, Bi-Rite, Rainbow Grocery, Canyon Market and Good Earth.
We are thrilled to announce our August 2013 Ambassador of the Month – the one and only Thomas Serafica! Thomas has a ton of experience in the natural and organic industry and we are super impressed with his reliability, passion & enthusiasm. When Thomas isn’t spreading the Mamma Chia love, you can find him doing archery, jogging or jamming out to Weezer and the Foo Fighters. We love working with such an amazing soul!
Thank you for helping us make San Francisco shine with Mamma Chia magic, Thomas!
Boost omega-3s, fiber, and protein while out and about with Mamma Chia Chia Squeeze. Both adults and kids will appreciate this satiating, ready-to-go snack, sweetened only with fruits and vegetables. Read more…
I stumbled upon these tasty pre-made organic chia squeezes by Mamma Chia. They’re the perfect snack, instant energy boost, and easy… Read more…
From the beginning, Mamma Chia has donated 1 percent of gross sales to support local food systems, more than 20 percent of suppliers are local and are located in low-income communities, and 50 percent of office supplies come from recycled/sustainable materials…. Read more…
Imagine my delight when I saw a beverage product at my local grocery store that had chia seeds in it! It was called Mamma Chia, and I had to have it! I bought a couple and drank one right away when I got home and was blown away, it was SO good! And packed with … Read more…
Unexpected Textures Redefine Beverages: In an effort to give today’s multi-sensorially engaged shoppers a splash of excitement, today’s natural and organic beverage manufacturers are putting texture to the test… Read more…
Mamma Chia is something I’d highly recommend–have it on hand in your desk, briefcase, home, or car. It’s a tasty, easy way to get some important nutrients… Read more…
Chia seeds – Chia seeds may resemble bird food, but they are packed with fiber. For example, Mamma Chia beverages deliver tons of nutrition…. Watch now…
By now, most of you have probably heard about chia seeds, which everyone from the ancient Mayan warriors to the famed Tarahumara Indians of Born to Run fame have used to boost energy and endurance. Mamma Chia’s organic, bottled beverages are a great way to soak up all the omega-3, dietary fiber, protein, antioxidants and minerals that chia seeds offer… Read more…