Janie Hoffman, founder of Mamma Chia, spoke of how when she launched her company in 2010, less than half of the people she met knew of chia. Like Sambazon, Mamma Chia focused on building awareness through a national sampling program with the intent to “have as many souls as possible experience the magic of chia.” Click here to read more!
How to Start a Food Trend
BevNET Taste Radio – Mamma Chia : Janie Hoffman
Within a year of its market debut in 2010, its innovative chia-based beverages were distributed in thousands of stores, including nationally at Whole Foods. A few months later, founder Janie Hoffman was highlighted in a widely-read New York Times article about growing consumer demand for chia. Mamma Chia has since evolved into a platform brand that also markets snacks and other foods and is one of the leading brands in the chia space. Listen here!
13 Energizing Snacks That Frequent Hikers Swear By
I reached out to some of the hikers I follow on social media to ask them which energizing snacks they rely on. Not only do their picks sound totally delicious, they’re also easy to pack, don’t need to be kept cold, and light enough that they won’t weigh your backpack down—but hearty enough to keep you full. Read more…
5 Amazing Benefits of Chia Seeds For Women
This amazing superfood that originated from Maya and Aztec cultures boasts a long list of benefits which have been proven by research. It is also a versatile ingredient with no taste so you can easily add it into your meals. Chia seeds are so beneficial for women especially. Learn about their benefits, plus how to incorporate them into your meals. Read more…
Success Magazine – Top of Mind
YOU + CHIA = VEGAN BLISS
Mamma Chia – Home of the organic chia products, Mamma Chia makes energy drinks, granola, chia squeezables, and plain chia to add to an array of foods. We love adding these seeds … Read more…
10 Healthy Dorm Snacks That Don’t Need to Be Refrigerated
Chia Squeeze by Mamma Chia – these organic chia squeeze packets by Mamma Chia are a great way to get your chia seed fix with minimal effort. A known superfood, chia seeds are rich in fiber, omega-3… Read more…
Packaging Spotlight: 4 Illuminating Natural Product Rebrands
Subtle changes in the packaging design can offer powerful results. Most obviously, Mamma Chia expands brand recognition by enlarging its logo and the delicious-sounding flavor, “Blackberry Hibiscus.” The company also made… Read more…
Mamma Chia CEO: “Consumers are looking to get more nutritional bang for their buck”
Consumers’ desire for more energy will be a constant in the functional beverage category: but the traditional energy drink space is ripe for disruption, says Mamma Chia founder and CEO Janie Hoffman. Read more…
Mamma Chia Releases Chia Energy Beverages
Mamma Chia, National Chia Day founder and creator of the original chia beverage, is celebrating National Chia Day on March 23 with a new release of its Chia Energy Beverages. The energizing beverages combine the plant-based nutritional powerhouse of organic chia with clean caffeine from organic yerba mate and organic green coffee bean. Read more…
Mamma Chia Sizzle Reel
See some of the great media highlights over the years for Mammma Chia!
Expo West 2018: Packaging Redesign Roundup
Spring is the time of rebirth. And for many of the beverage brands exhibiting at Natural Products Expo West 2018 in Anaheim this week, it’s a time for rebranding. Mamma Chia’s core line of organic chia drinks will sport a new label design this year. Read more…
5 Strategic Tips For Food And Beverage Businesses
“Janie Hoffman’s original vision was for her company to be a platform brand to share the health benefits of chia seeds with others. She founded Mamma Chia, the first organic, chia-based food and beverage company, and was faced with the decision about which product to launch first. Read more.
How These 4 Entrepreneurs Stay True to Their Mission
Janie Hoffman, Mamma Chia CEO and founder, shares her thoughts on how to stay true to her mission. “‘Consumers vote with their dollars. They want to support like-minded businesses they can trust.” Read more.
Why Organizations Should Work With Beverage Brands
Find ways to make healthy drinks better for the environment. Healthy drinks that provide functional beverages is one of the fastest-growing categories. These types of beverages naturally align with environmental stewardship, conservation and human health. Coming from an environmental background, this is the space where I have seen some of the greatest potential. Read more.
Must Have Healthy Snacks – Hemispheres
Squeezy does it! Mamma Chia’s organic squeeze is packed with Omega-3, protein and fiber, making it ideal fuel for hungry travellers. The chia seeds are infused with delicious fruits and vegetables… Read more.
Mamma Chia Featured Among 10 Companies that Give Back
A quality nosh that also pays it forward? These companies give a whole new meaning to smart snacking. Mamma Chia offers high quality, organic chia-based foods that are both healthy and help towards sustainability. Mamma Chia is a member of 1% For the Planet and a founding member of Slow Money. Read more.
Khloé Kardashian Says Chia Squeeze Keeps Her ‘On Track’
Khloé Kardashian is not letting hunger in between meals get the best of her. The Keeping Up with the Kardashians star says it’s not always easy to choose the perfect snack, but she’s developed an arsenal of her go-to picks when hunger strikes.
The Today Show: Chia Squeeze – 2017 Low-Cal Snack of the Year!
Mamma Chia Blackberry Bliss Chia Squeeze featured on The Today Show! Redbook announced their 2017 Best Snack Awards and Blackberry Bliss Chia Squeeze was selected as Best Low-Calorie Snack of 2017!
25 Men’s Fitness-approved Snacks for Fitness Freaks
Mamma Chia Wild Blueberry Clusters “I’d never had gluten-free granola before tasting Mamma Chia’s, but this has such a wonderful, crunchy texture. It doesn’t have a hint of blueberry—it really tastes like blueberries, and I love that. I had to stop myself from eating the entire bag.” Read more…
Chia Squeeze Wins Redbook Best Snack Award
These Are the Absolute Best Snacks You Can Buy Right Now! Tastiest Low-Cal Snack: Mamma Chia Blackberry Bliss Chia Squeeze. Don’t be fooled by the kiddie squeeze pouch. You get a pop of real blackberries, and chia seeds are a nutritional powerhouse that delivers… Read more…
10 Grocery Store Finds for Grab-and-Go Breakfasts
Mamma Chia Organic Chia Squeeze: Chia seeds aren’t just for your health-crazed cousin anymore. These highly portable flavored pouches are packed with nutrients, and come in six delicious flavors including Mango Coconut, Strawberry Banana, and Blackberry Bliss. Read more… Read more…
Seeds of Health: Mamma Chia Featured in Ranch and Coast
Following decades of trying numerous regimens to try to get a handle on serious health issues, Mamma Chia founder Janie Hoffman was introduced to yet another superfood ancient grain: chia. The versatility of this little seed, packed with Omega-3s, antioxidants, fiber, protein, and calcium, makes it an easy addition to limitless foods and recipes. Read more… Read more…
New York Times Recommends Mamma Chia Vitality Granola
As a result, some lightly sweetened brands of granola are starting to emerge. Mr. Bellatti, the dietitian, said he often recommends Mamma Chia’s Vanilla Almond granola, which has about 10 grams of sugar per cup. Read more…
Deliciously Satisfying Energy Balls That Will Keep You Full for Hours!
I bring these bite-size energy balls with me when I’m on the go, and they take just minutes to whip up! They’re made with Mamma Chia Organic Chia Seeds, which provide a satiating mix of protein, fiber, and healthy fat. Read more…
Chia & Greens Chosen “The 10 Best Non-Alcoholic Drinks”
Suspended chia seeds are kind of an amazing drink, especially when they’re suspended in fruit juice or green juice. You can totally make it at home or buy it. Of late, I’ve been pretty obsessed with the new Mamma Chia’s Organic Chia & Greens… Read more…
5 Things Womens Running Loved This Week – Chia Squeeze!
“Beet, cherries and chia seeds are three of the best foods for runners. Full of antioxidants, nitrates and omega-3’s, these foods have been linked to increased speed, improved endurance and quicker recovery. This little packet serves them all up in one tasty little package, a perfect 70-calorie snack.” -Jessica Sebor, editor in chief Read more…
9 Ways to Pack a Better Lunchbox that Gives Back
The start of school is rapidly approaching. And, let’s face it – you aren’t going to be creating homemade lunches from scratch every single day. Fortunately, grocery stores are offering better packaged options that aren’t just good for your health, they give back to the community and planet as well. Here are a few lunchbox upgrades to consider when stocking up for back to school. Read more…
Chia & Greens Tops 2016 Summer Fancy Food Show list
Top Savory And Sweet Eats From NYC’s 2016 Summer Fancy Food Show
Every summer at the biennial Fancy Food Show, the Javits Center in New York City turns into a massive food hall as thousands of specialty food vendors from across the world occupy the space to showcase their finest culinary goods. The quality and the variety of food items displayed at this year’s show was no exception – these are just a few of my favorite things! Read more…
Seed Your Mind, Body, & Soul….Literally
Recently, I had the great privilege of reconnecting with Mamma Chia founder and CEO, Janie Hoffman. I reached out after re-reading her brilliant book, Chia Vitality and then using her amazing chia cookbook. Hoffman is one of those rare social entrepreneurs and business leaders who is humble to the core, leads every day with gratitude, and is constantly cultivating her curiosity. Read more…
Mamma Chia Sowing Seeds for Continued Success
“There’s nothing you can’t put a chia seed in,” said Janie Hoffman, founder and chief executive officer of Mamma Chia. Her Carlsbad, Calif.-based company offers an assortment of beverages and snacks featuring the nutrient-dense seed. “Chia is neutral in flavor and boosts the nutrients of anything it’s added to,” Ms. Hoffman said. “I put chia in everything in my kitchen.” Read more…
Chia & Greens Selected as 2016 SFA Buyers’ Pick
Mamma Chia’s Organic Chia & Greens beverages were chosen as one of the nationwide Buyers’ Picks for 2016 in the Specialty Food Association’s Summer 2016 issue. Our Grateful Greens, a mixture of Kale & Mint and other veggies was chosen as one of the “Better-for-You-Beverages.” Click here to read more!
VegNews: How to Pack the Perfect Vegan Beach Bag
When the weather warms up, our thoughts drift to seaside frolics with our favorite group of beach-going friends. So, we’ve taken to making our own portable paradise by packing a bag of beach essentials that includes snacks, drinks, and entertainment. Here are five items to bring beachside that’ll keep all your worries at bay. Click here to read more!
Chia Squeeze Selected One of 2016 Best Snack Products!
WHY WE LOVE: Perfectly paired strawberries and bananas are combined with fresh beets to make this Chia Squeeze simply irresistible! Seed Your Soul® with this delectable vitality snack wherever your daily journey takes you! Organic chia seeds are infused with delicious fruits and vegetables to create a convenient, fun and tasty snack for active people of all ages. Click here to see the entire article.
Chia Squeeze Chosen by Jillian Michaels as Healthy Summer Snack
“Nutritious snacks are a must when traveling with kids,” says Jillian Michaels. “You don’t have to feed them junk when their blood sugar crashes.” The trainer, 42, chooses fare free of artificial ingredients for daughter Lukensia, 6, and son Phoenix, 4 (with fiancee Heidi Rhoades). Load up on her favorites! Click here to see the entire article.
5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
One word sums up Mamma Chia’s Pinterest page: Inspirational. Mamma Chia taps into that brand gestalt with every board it’s created. Seeds of Knowledge, Gratitude, and Joy are well thought-out, brand-centric examples of those ubiquitous “inspirational sayings” boards you see peppered throughout Pinterest. Click here to read the entire interview.
The Making of a New Product – Mamma Chia Joyful Greens
Mamma Chia Joyful Greens was featured in Phil’s Food Reviews as a Pick of the Week! We caught up with Janie Hoffman, Mamma Chia Founder and CEO, to find out more about how this hit new product was developed.
Click here to read the entire interview.
How One Brand Is Hitting the Mark on the Right Cues in Food Culture
One such emerging brand tapping into consumers’ desire for new and interesting products that engage consumers in culinary, wellness and fresh experiences is Mamma Chia. Hartbeat recently sat down with Janie Hoffman, Mamma Chia founder and CEO, to chat about the company’s roots and consumer reactions to its unique offerings. Click here to read the entire interview.
Supermarket Guru: Chia & Greens: Pick of the Week!
Mamma Chia NEW Chia & Greens is Phil Lempert’s – the Supermarket Guru’s – Pick of the Week! Phil loves the organic Chia & Greens Joyful Greens, a delicious mix of organic chia, broccoli, lemongrass and ginger!
Janie Hoffman Named Beverage World’s 2016 Disruptor
It’s fairly common to have a new beverage brand insist that it’s creating a new segment. It’s not as common to have that actually happen. But that’s essentially what occurred in 2009 when Janie Hoffman founded Mamma Chia after she discovered the wonders of the chia seed. Read more…
Chia seeds: The Anti-inflammatory Superfood
I recently had the pleasure of meeting Mamma Chia founder Janie Hoffman, who like me has overcome years of health crises and restored her health by changing her lifestyle to incorporate more plant-based, anti-inflammatory foods. Hoffman’s goal is to share the magic of chia seeds, and create a brand that will honor and uplift humanity — a message easily interpreted by the brand’s brightly covered packaging. Watch the video and read more…
Everything You Need To Know About Chia Seeds
According To Janie Hoffman Of Mamma Chia
If part of your New Year’s resolution was to live better and eat healthier, chances are you’ve come across chia seeds in wanderings for nutritious snacks. They’re having a bit of a food moment and for good reason. Not only do they play well with other ingredients, but they also offer a host of health benefits. We got the deets on chia seeds from Janie Hoffman, founder of Mamma Chia. Read more…
Snackification & the Millennial Consumer: Chia Squeeze
Consumers in the United States and around the world continue to snack more and more every day, with less room for traditional meals. While this trend is influenced by many factors, the key demographic driving it is millennials, the generation of Americans born roughly between 1977 and 1995 who account for nearly a quarter of the total U.S. population. Read more…
Mamma Chia on Popularizing an Unknown Ingredient
Walking up and down the aisles at Natural Products Expo, you’ll see chia everywhere—in chips, granolas, beverages, cookies and bars. But it wasn’t always that way. When Janie Hoffman, the founder and CEO of Mamma Chia, founded the company in 2009, the superseed hadn’t yet gone mainstream. Read more and watch the video!
On-trend Beverages Debut for 2016
This is exemplified by Mamma Chia Organic Chia & Greens. The new line combines the nutritional powerhouse of chia with vibrant greens, including kale, spinach, broccoli, spirulina, barley grass and wheatgrass. Mamma Chia Organic Chia & Greens offers one of the most nutrient-rich green beverages on the shelf. Read more…
Chia Seeds Just Got Even Healthier with Mamma Chia
If you haven’t experienced Mamma Chia’s drinks, you’re missing out. Ever since the recent explosive popularity of chia seeds and all of their health benefits, Mamma Chia has been flying off the shelf. And for good reason, their drinks are so delicious and unlike any other drink on the planet. Read more…
Mamma Chia Wins New Hope’s 2016 NEXTY Award!
Janie Hoffman launched a revolution in 2009 when she boldly took chia seeds from the bulk section to the beverage cooler. The color, unique look and even the gelled texture captured customers and created a category that practically stands on its own as food-makers followed her lead and added chia boosters or put the seeds center stage in new products. Read more…
Mamma Chia Shares C-Store Strategy at NACS
Mamma Chia, a leading producer of organic, chia-based foods and beverages, made its second appearance at the National Association of Convenience Stores show. In a video interview filmed at the event, Matt Buckley, Mamma Chia’s senior vice president of sales and marketing, discussed the company’s foray into convenience stores, noting that the retailing channel may offer access to millennial consumers. Read more…
Chia & Greens Nominated for Prestigious Nexty Award
Every year at Natural Products Expo West and Natural Products Expo East, editors and trend researchers from New Hope Natural Media and Sterling-Rice Group scour the show floor to find the products and brands they predict will shape the future of the natural products industry. The best of the best receive NEXTY nominations, which recognize the companies that embody not only the most innovative edge of the natural products industry, but also its deeply held social and environmental values. Click here to read the full article.
Mamma Chia Vitality Bars: “One bite and you’ll be hooked!”
This product is a hit! 1,000 mg of Omega 3s and 1,000% great taste. This bar is delicious. Packed with blueberries, almonds, macadamia nuts, walnuts, cherries, currants, raisins and, of course, Chia seeds. One bite and you’ll be hooked.
Click here to watch the video clip.
Energy Drinks Are Still Going Strong
Energy Drinks Are Still Going Strong! Marketers should also note ongoing activity in organic energy drinks. More specialized introductions include Mamma Chia’s Chia Vitality energy drinks with chia seeds, guayusa, and fruit juices. Click here to read the full article.
Chia & Greens Rated 4.5 of 5 by BevNET!
Chia & Greens Rated 4.5 of 5 by BevNET! With its dark red-colored liquid, the Love Greens variety of Mamma Chia’s USDA Organic certified Chia & Greens line is certainly the most unique looking of the bunch. It’s also the most unique tasting, with the unmistakable flavor of beet juice hitting your palate relatively quickly. Read more…
11 Healthy Lunchbox Treats Your Kids Will Beg You to Pack
The folks at Mamma Chia decided to make a good thing even better with their Chia Squeeze pouches. They took the basic fruit puree base, made it 100% organic, and added hydrated chia seeds to ramp up the nutrition factor with 1200 mg of brain-boosting Omega 3s, 4 grams of fiber and 2 grams of complete protein in every pouch. Read more…
Marketers Wonder: How Will It Play in Portland?
When lots of new products are stocked, Zack Hellmann, 26, swings through a couple of times a week. He hangs out, chats with other customers and sometimes takes home a keeper of a product he’d never noticed at his grocery store, like the Mamma Chia brand vitality snack he sampled. [n.b., Chia Squeeze retail price is $1.79 not $4.00 as reported in the article] Read more…
Mamma Chia Clean Energy Featured in Specialty Food Magazine
Mamma Chia’s Clean Energy beverages were featured in the Specialty Food Association’s Summer 2015 issue on Out of the Ordinary Drinks. “Desire for clean energy without the jitters has led to a category of natural energy drinks with guayusa or yerba mate.” Click here to read more!
Mamma Chia Wins 2015 Delicious Living Award – Best Granola
Mamma Chia’s Organic Chia Granola Clusters was awarded Delicious Living’s 2015 Best Bite award for Best Granola! Available in 3 tasty flavors – Wild Blueberry, Vanilla Almond and Cinnamon Pecan – each serving contains 10g of Protein (Soy free and Dairy free!), is organic, non-GMO and gluten free. Click here to read more!
Mamma Chia Founder & CEO, Janie Hoffman, on Business Rockstars
Mamma Chia Founder & CEO, Janie Hoffman, visited Ken Rutkowski, host of Business Rockstars, for a fun, informative and unpredictable interview! Business Rockstars is carried in over 170 markets and reaches over
1 million viewers daily!
The Daily Meal: Snack Fairly with These Nine Outstanding Brands
Snack Fairly with These Nine Outstanding Brands: Mamma Chia donates 1 percent of its gross sales to build tenable food systems by supporting farmers and community groups around the world. The company is also… Read more…
2015 Foodie Award Nomination by Vegetarian Times!
Mamma Chia Organic Chia Granola Clusters were selected as a finalist for a 2015 Foodie Award by Vegetarian Times! Available in 3 delicious flavors: Vanilla Almond, Wild Blueberry and Cinnamon Pecan, our Chia Granola Clusters deliver 10g of Protein (Soy and Dairy free!), are gluten-free, Non-GMO and certified Organic! Read more…
Real Leaders: Janie Hoffman, Mamma Chia CEO & Founder
Real Leaders Magazine featured an interview with Mamma Chia CEO & Founder, Janie Hoffman, talking about the skyrocketing popularity of chia as well as the story of how she started Mamma Chia in her kitchen, the company’s social mission and the importance of organic food in the world. Read more…