Walking up and down the aisles at Natural Products Expo, you’ll see chia everywhere—in chips, granolas, beverages, cookies and bars. But it wasn’t always that way. When Janie Hoffman, the founder and CEO of Mamma Chia, founded the company in 2009, the superseed hadn’t yet gone mainstream. Read more and watch the video!
Mamma Chia on Popularizing an Unknown Ingredient
On-trend Beverages Debut for 2016
This is exemplified by Mamma Chia Organic Chia & Greens. The new line combines the nutritional powerhouse of chia with vibrant greens, including kale, spinach, broccoli, spirulina, barley grass and wheatgrass. Mamma Chia Organic Chia & Greens offers one of the most nutrient-rich green beverages on the shelf. Read more…
Chia Seeds Just Got Even Healthier with Mamma Chia
If you haven’t experienced Mamma Chia’s drinks, you’re missing out. Ever since the recent explosive popularity of chia seeds and all of their health benefits, Mamma Chia has been flying off the shelf. And for good reason, their drinks are so delicious and unlike any other drink on the planet. Read more…
Mamma Chia Wins New Hope’s 2016 NEXTY Award!
Janie Hoffman launched a revolution in 2009 when she boldly took chia seeds from the bulk section to the beverage cooler. The color, unique look and even the gelled texture captured customers and created a category that practically stands on its own as food-makers followed her lead and added chia boosters or put the seeds center stage in new products. Read more…
Mamma Chia Shares C-Store Strategy at NACS
Mamma Chia, a leading producer of organic, chia-based foods and beverages, made its second appearance at the National Association of Convenience Stores show. In a video interview filmed at the event, Matt Buckley, Mamma Chia’s senior vice president of sales and marketing, discussed the company’s foray into convenience stores, noting that the retailing channel may offer access to millennial consumers. Read more…
Chia & Greens Nominated for Prestigious Nexty Award
Every year at Natural Products Expo West and Natural Products Expo East, editors and trend researchers from New Hope Natural Media and Sterling-Rice Group scour the show floor to find the products and brands they predict will shape the future of the natural products industry. The best of the best receive NEXTY nominations, which recognize the companies that embody not only the most innovative edge of the natural products industry, but also its deeply held social and environmental values. Click here to read the full article.
Mamma Chia Vitality Bars: “One bite and you’ll be hooked!”
This product is a hit! 1,000 mg of Omega 3s and 1,000% great taste. This bar is delicious. Packed with blueberries, almonds, macadamia nuts, walnuts, cherries, currants, raisins and, of course, Chia seeds. One bite and you’ll be hooked.
Click here to watch the video clip.
Energy Drinks Are Still Going Strong
Energy Drinks Are Still Going Strong! Marketers should also note ongoing activity in organic energy drinks. More specialized introductions include Mamma Chia’s Chia Vitality energy drinks with chia seeds, guayusa, and fruit juices. Click here to read the full article.
Chia & Greens Rated 4.5 of 5 by BevNET!
Chia & Greens Rated 4.5 of 5 by BevNET! With its dark red-colored liquid, the Love Greens variety of Mamma Chia’s USDA Organic certified Chia & Greens line is certainly the most unique looking of the bunch. It’s also the most unique tasting, with the unmistakable flavor of beet juice hitting your palate relatively quickly. Read more…
11 Healthy Lunchbox Treats Your Kids Will Beg You to Pack
The folks at Mamma Chia decided to make a good thing even better with their Chia Squeeze pouches. They took the basic fruit puree base, made it 100% organic, and added hydrated chia seeds to ramp up the nutrition factor with 1200 mg of brain-boosting Omega 3s, 4 grams of fiber and 2 grams of complete protein in every pouch. Read more…
Marketers Wonder: How Will It Play in Portland?
When lots of new products are stocked, Zack Hellmann, 26, swings through a couple of times a week. He hangs out, chats with other customers and sometimes takes home a keeper of a product he’d never noticed at his grocery store, like the Mamma Chia brand vitality snack he sampled. [n.b., Chia Squeeze retail price is $1.79 not $4.00 as reported in the article] Read more…
Mamma Chia Clean Energy Featured in Specialty Food Magazine
Mamma Chia’s Clean Energy beverages were featured in the Specialty Food Association’s Summer 2015 issue on Out of the Ordinary Drinks. “Desire for clean energy without the jitters has led to a category of natural energy drinks with guayusa or yerba mate.” Click here to read more!
Mamma Chia Wins 2015 Delicious Living Award – Best Granola
Mamma Chia’s Organic Chia Granola Clusters was awarded Delicious Living’s 2015 Best Bite award for Best Granola! Available in 3 tasty flavors – Wild Blueberry, Vanilla Almond and Cinnamon Pecan – each serving contains 10g of Protein (Soy free and Dairy free!), is organic, non-GMO and gluten free. Click here to read more!
Mamma Chia Founder & CEO, Janie Hoffman, on Business Rockstars
Mamma Chia Founder & CEO, Janie Hoffman, visited Ken Rutkowski, host of Business Rockstars, for a fun, informative and unpredictable interview! Business Rockstars is carried in over 170 markets and reaches over
1 million viewers daily!
The Daily Meal: Snack Fairly with These Nine Outstanding Brands
Snack Fairly with These Nine Outstanding Brands: Mamma Chia donates 1 percent of its gross sales to build tenable food systems by supporting farmers and community groups around the world. The company is also… Read more…
2015 Foodie Award Nomination by Vegetarian Times!
Mamma Chia Organic Chia Granola Clusters were selected as a finalist for a 2015 Foodie Award by Vegetarian Times! Available in 3 delicious flavors: Vanilla Almond, Wild Blueberry and Cinnamon Pecan, our Chia Granola Clusters deliver 10g of Protein (Soy and Dairy free!), are gluten-free, Non-GMO and certified Organic! Read more…
Real Leaders: Janie Hoffman, Mamma Chia CEO & Founder
Real Leaders Magazine featured an interview with Mamma Chia CEO & Founder, Janie Hoffman, talking about the skyrocketing popularity of chia as well as the story of how she started Mamma Chia in her kitchen, the company’s social mission and the importance of organic food in the world. Read more…
Mamma Chia Featured on Fox News Healthy Beverage Round-up
Fox5 News San Diego featured Mamma Chia as one of the best healthy beverages available in local San Diego markets on its “Healthy Beverage Shopping” segment!
Feature on Mamma Chia Vitality Bars and Granola Clusters
Produce Business Magazine featured Mamma Chia Organic Vitality Bars and Chia Granola Clusters in its May 2015 article about new products appearing in the produce aisles of stores. Read more…
See Janie Hoffman as a Business Rockstar 60-second CEO!
Mamma Chia Founder & CEO, Janie Hoffman, answers a fun and wide range of questions in Ken Rutkowski’s 60-second CEO segment on Business Rockstars!
Business Rockstars is carried in over 170 markets and reaches over 1 million viewers daily!
Mamma Chia Organic Chia Granola Clusters featured on Fox5 News
Mamma Chia Organic Chia Granola Clusters were featured on FOX5 Morning News and selected as a Healthy Food Find by Merilee Kern!
Chia Squeeze Selected as Good Housekeeping “Best of the Test”
Mamma Chia Organic Chia Squeeze was selected by Good Housekeeping Magazine as a “Best of the Test” for breakfast! “If you’re craving a smoothie and don’t have time to make one, these squeeze pouches are your best bet. Our favorite: Mamma Chia in Strawberry Banana.” Read more…
Daily Burn – Mamma Chia – Sticky Chia Brown Rice with Fried Egg
From The Chia Cookbook by Janie Hoffman, Sticky Chia Brown Rice with Fried Egg: Chia seeds add crunch and extra omega-3s to this simple sticky rice and fried egg dish. Enjoy it for breakfast, lunch or dinner — it will keep you satisfied any time of day. Read more…
Beverage Industry – Feb 2015 – Brainy Solutions for Beverages
Cognitive health appeals to all ages! Mamma Chia’s Vitality Energy contains 2,500mg of omega-3’s in a 10 oz. bottle. Read more…
Mamma Chia on Beverage World’s 2015 “Hit List”!
Wellness in a bottle! Like fiber and protein, omega-3 fatty acids are another nutrient getting a lot of buzz due to the role it plays in overall health and wellness… Read more…
Hungry Girl Digs Mamma Chia Organic Chia Granola Clusters!
Granola’s getting a little giddyup: These crunchy clusters have a chia boost! They’re also packed with whole grains, protein, and healthy omega-3s. Plus, the stats are pretty impressive for granola. Read more…
Treat Yourself (Properly!) to 8 Foodie Must Haves This January!
Who doesn’t suffer from an afternoon slump? These Mamma Chia Energy Beverages ($3 each) are my new obsession for combating fatigue. For one, they taste great (no icky cough syrup flavor often associated with energy drinks)… Read more…
Mamma Chia & The Chia Cookbook Featured on Fox Morning Show
Mamma Chia Founder & CEO Janie Hoffman visited the Fox Morning News Show to share some chia recipes from The Chia Cookbook and spread the Magic of Mamma Chia!
3 Essential Books to Jumpstart Your New Year’s Resolutions
Janie Hoffman’s book, Chia Vitality, named one of the top 3 essential books to jumpstart the New Year by the Huffington Post: If you aren’t incorporating chia seed into your daily diet you should start. I have been amazed at the difference chia seed has made in my own life and it is one of those rare superfoods that not only has numerous health benefits but thousands of applications.
“Mamma Chia Leads by Example”: Beverage Industry Cover Story
Chia-based food and beverage company helps to drive market through quality and community
If you ask Janie Hoffman how chia has impacted her life, you’ll notice her face light up with excitement as she shares what those little seeds have done for her health and well-being and why she wanted to share that same passion with a broader community. Read the entire featured article…
More Magazine – Go from Wantrepreneur to Entrepreneur
When a friend told Janie Hoffman about the health value of chia seeds, Hoffman thought they sounded too good to be true. But she had long suffered from autoimmune disorders, so she gave the seeds a try, incorporating a couple of tablespoons a day into her diet. Read more…
New Products Gallery: Mamma Chia Heads to the Bar
We kick off our bumper gallery of new products with the latest innovation from Mamma Chia, which first entered the snacks category with Chia Squeeze vitality snacks, and has followed up with the new organic Chia Vitality Bars, combining chia seeds with dark chocolate, nuts, fruit and honey. Read more…
Mamma Chia: Healthy Snack Featured on Fox Morning Show
Fitness Expert Ali Holman from CoreCamper.com shares the Magic of Mamma Chia Organic Chia Squeeze snacks on Fox 9 Morning News! Hear why Ali says the Chia Squeeze is a great snack for adults and kids!
Whole Foods Magazine – Leading Ladies of the Industry
Those who know energetic and enthusiastic Janie Hoffman, CEO and founder Mamma Chia, Carlsbad, CA, and author of Chia Vitality and The Chia Cookbook, may hardly believe what her life was like just a few short years ago. Read more…
A Cookbook Devoted to Chia Seeds? Yes, Indeed.
A staple of Aztec and Mayan diets, the ancient chia seed is a nutritional dynamo, packed with Omega-3s, calcium, iron, fiber and antioxidants. Luckily, cooking with it is also a breeze, as Janie Hoffman, founder and CEO of the organic food and beverage company, Mamma Chia, reveals in her new book, The Chia Cookbook: Inventive, Delicious Recipes Featuring Nature’s Superfood. Read more…
Mamma Chia Featured on Toronto’s Breakfast TV
Mamma Chia Vitality beverages and Chia Squeeze snacks were featured on Toronto’s top morning talk show, Breakfast TV! Watch as guest Andrea Donsky from NaturallySavvy.com shares the Magic of Mamma Chia with the host and their Canadian Viewers!
Janie Hoffman on Fox News Health with Dr. Manny
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Fox News Health’s Dr. Manny Show where she shared some tasty recipes from her new book, Chia Vitality and educated viewers on why Chia is so amazing! Check out this video to learn for yourself about the Magic of Chia! ®
What’s New in Food – Mamma Chia Beverages
Mamma Chia is releasing two new beverage flavors: Strawberry Lemonade and Pineapple Coconut. Both flavors offer organic chia seeds and fruit juices and are Non-GMO Verified, gluten-free, vegan, Kosher and USDA Certified Organic.
Mamma Chia: Beverage World Breakout Brand 2014
The Seeds of Innovation: Mamma Chia leads an emerging segment centering on its namesake superfood. The chia seed has gained a reputation at the mother of all super foods, with its high concentration of heart-and-brain-health promoting Omega-3s… Read more
The Entrepreneur as Brand – Janie Hoffman, CEO, Mamma Chia
Janie Hoffman never wanted to be the star. She grew up in a small town in Illinois, where standing out from the crowd was, at times, deeply discouraged. Yet by founding Mamma Chia, Hoffman was presented with a dilemma that revisited her quiet roots in the Midwest. Was she the real Mamma Chia or was she just selling the stuff? Read the article or Watch the video!
Uncapping a Few New Ideas for Thirst Quenchers
“Seed Your Soul” is the motto of Mamma Chia (www.mammachia.com, 10 ounces, $3.49), a line of beverages made with hydrated chia seeds, agave and fruit juices. For the chia novice, the texture is little strange at first, akin to half-set gelatin. But after a few sips, it’s refreshing — and the consistency fills you up more than plain water. Of the 9 flavors, my favorites were Guava … Click here to read more!
Chia Vitality — A Great Read
If you’ve ever had Mamma Chia, that’s your first clue that the book is probably going to be good. It is. I thought this would be a book about chia’s health benefits, with some recipes included. It’s actually much more than that. It’s an encounter with Janie Hoffman in which she reveals her story, her insights, and the knowledge she’s gained about living a healthy and… Click here to read more!
Shopping Guide: Organic vs. All-Natural: What’s the Difference?
Whether it’s a manufacturer or a farmer seeking the seal, the 3 year transition to organic and the attainment of the USDA certification seal is rigorous. Use of toxic pesticides, synthetic fertilizers, antibiotics, synthetic hormones, genetic engineering and sewage sludge are prohibited, explains Janie Hoffman, founder and CEO of Mamma Chia and author of Chia Vitality. Click here to read more!
Access Hollywood: Plant The Seed of Wellness!
Healthy Hollywood met with Janie Hoffman in New York. She’s one of those gals who is full of energy, has perfect skin and an enviably slim figure. She makes you want to go: “I’ll have what she’s having!” Yet, the author/founder of Mamma Chia drinks tells me she wasn’t always so healthy. In her 20s, she had serious autoimmune disorders and was forced to go on a … Click here to read more!
Forbes: Why Purpose, Not Cash, Is King In The Food Industry
It Doesn’t Stop With the Label – The leadership behind several new food brands isn’t stopping at label certifications. They’re actively changing the economy and the world by solving social problems, including hunger. For example, Mamma Chia founder Janie Hoffman is a founding member of Slow Money, which aims to fuel local food economies. Click here to read more!
Mamma Chia Featured on Home & Family
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Hallmark’s Emmy-nominated show Home & Family with Christina Ferrare and Mark Steines to share the Magic of Chia, create some tasty recipes and talk about her new book, Chia Vitality. Check out this short clip to learn about lots of things you can do with chia, and how chia changed Janie’s life, and can help change yours!
Mamma Chia Media Highlights
Check out this fun media highlight reel featuring Mamma Chia
and CEO & Founder Janie Hoffman.
Janie Hoffman on Saying “No” & not Drinking your own Kool-Aid
Managing explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give up the day job to compete for shelf-space with the likes of PepsiCo and Kellogg in the first place. Not so for Mamma Chia and Founder Janie Hoffman…
Click here to read more!
Chia Squeeze highlighted in Everyday with Rachel Ray
Everyday with Rachel Ray highlighted Mamma Chia Organic Chia Squeeze as one of 10 brand-new products to shake up your grocery list!
Click here to read more!
Mamma Chia featured in O Magazine
O Magazine featured Mamma Chia Organic Chia Squeeze as one of their favorite chia products! Packed with Omega-3s, chia seeds are taking over grocery aisles. Standout products that contain the superfood.
Click here to read more!
Chia Seeds Are Popping Up in Tons of Snacks, We’re Beyond Thrilled!
For a quick chia-based snack on-the-go, try one of these 70-80 calorie squeezable packets. Not only will they satisfy your sweet tooth with flavors like Strawberry-Banana, Green Magic, Apple Cinnamon, Blackberry Bliss, Mango Coconut and Wild Raspberry, they will also provide 4 grams of filling fiber and a whopping 1200 mg of omega-3 fatty acids.
Click here to read more!
Expo West Update: Label Evolution, New CFO for Mamma Chia
For a brand that, by most accounts, continues to see booming growth in awareness, trial and sales of its chia products, Mamma Chia remains a brand in constant evolution as it looks to maintain its leadership position in the chia category. Along with a recent label refresh for its beverages, Mamma Chia is planning… Read more …
Mamma Chia featured in HBR Article on Romancing the Brand
Mamma Chia CEO & Founder featured in Fast Company
8 Superfoods You Need to Know – Chia Seeds
Small, black, tasteless seeds that offer a healthy dose of fiber, omega-3s, iron, calcium and essential fatty acids. One of the biggest kudos that antioxidant-rich chia repeated… Click here to read more.
Mamma Chia: “Must Have Powerfood for 2014”
The Daily Buzz, which runs the latest trends every weekday morning to 170+ TV markets across the US, featured Mamma Chia Vitality Beverages and Chia Squeezes as one of their, “Must have Powerfoods for 2014.” Watch Registered Dietician Tara Gidus share the magic of Mamma Chia with viewers across the US! Click here to watch the entire segment!
Mamma Chia Named Best Retail Brand of the Year
Mamma Chia was awarded Nutritional Outlook’s Retail Brand of the Year! Mamma Chia was recognized for its leadership in the food and beverage industry as well as its innovation in creating the chia beverage category. Click here to read the full article.
Mamma Chia Named to Beverage World “Hit List”
Each year Beverage World presents a comprehensive compilation of everything deemed, “Hot, Innovative and Trendsetting.” This year, Mamma Chia was included the “Hit List.” Click here to read more.
CTV Top New Healthy Food Products of 2014
Mamma Chia selected as one of the top new healthy food products of 2014 on the Marilyn Denis Show, seen daily throughout Canada on CTV. Naturopath Miranda Malisani highlights her favorites for 2014!.
Click here to watch this great clip!
Supermarket Guru: Chia Squeeze “Hit of the Week” with a score of 95!
Mamma Chia Organic Chia Squeeze chosen as “Hit of the Week” and received a score of 95 out of 100 by Phil Lempert’s, the Supermarket Guru! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that his reviews cannot be swayed or influenced. Click here to watch the video clip.