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  1. No purchase necessary to win.
  2. Contestants must be eighteen (18) years of age to participate.
  3. Contestants must be legal residents of the United States (U.S.) and Canada to qualify.
  4. Mamma Chia staff members and their immediate families are not eligible to win prizes.


  1. Contest will commence from 12:00 PM (PDT) on December 1, 2015 to 11:59 PM (PDT) on December 22, 2015.
    • Entry period will commence from 12:00 PM (PDT) on December 1, 2015 to 11:59PM (PDT) on December 15, 2015.
    • “Tug of War” voting period will commence from 9:00 AM (PDT) December 16, 2015 to 11:59 PM (PDT) on December 22, 2015.
  2. Odds of winning are based on recipe creativity, incorporation of chia seeds into recipe, recipe photo quality/clarity, and number of votes the final two entries each receive.
  3. To enter, participants must 1) Create an original holiday recipe that includes chia seeds 2) Upload a photo the recipe onto the contest landing page with detailed recipe instructions in the caption, OR upload the recipe photo onto a public Instagram account with detailed recipe instructions in the caption and tag @MammaChia #HolidayChiaRecipe.
    • Contestants entering via public Instagram accounts must claim their entry by clicking on the custom link provided by Mamma Chia (@MammaChia). @MammaChia will provide this link in the comments below the contestant’s properly tagged photo.
    • Contestants entering via public Instagram accounts must post their photos during the entry period. Tagging old/previously posted photos will not count.
  4. Contestants are granted unlimited entries.
  5. Photos published on private Instagram accounts will not be seen and/or counted.
  6. Top two (2) finalists to make it to the “Tug of War” voting round will be judged by Mamma Chia, based on the following criteria:
    • Inclusion of chia seeds into recipe
    • Creativity of recipe
    • Photo quality/clarity
  7. “Tug of War” voting is limited to one (1) vote per Facebook user, per day.
  8. “Tug of War” voters are entered into a drawing to win a $50 credit to
  9. Any participant found to be abusing the promotion rules or tampering with the promotion in any way will be disqualified and declared ineligible for any prize.
  10. Obscene, provocative or otherwise questionable content will not be considered. We retain sole discretion as to what constitutes inappropriate content.


  1. The Grand Prize Winner (with most votes at the end of the “Tug of War” voting period) will receive:
    • Recipe featured on the Mamma Chia Blog (
    • One (1) signed copy of The Chia Cookbook, by Janie Hoffman.
    • One (1) year’s supply of Mamma Chia organic chia seeds
      • One (1) year’s supply defined as twelve (12) bags of Mamma Chia organic chia seeds. Twelve (12) ounces, each.
    • $100 credit to
  2. The Second Place Winner will receive:
    • Recipe featured on the Mamma Chia Blog (
    • One (1) signed copy of The Chia Cookbook, by Janie Hoffman.
  3. One (1) winner will be randomly selected from the pool of  “Tug of War” voters to receive a $50 credit to
  4. Prizes cannot be refunded and/or exchanged for cash.


  1. There will be a total of two (2) winners.
  2. Winners’ recipe, recipe photo, first name and/or social media username will be announced on the public Mamma Chia Instagram, Twitter, Vine, Google+, Pinterest, Tumblr, and Facebook page.
  3. Mamma Chia will reach out to each winner. It is each winner’s responsibility to check their social media notifications and/or email to respond.
  4. Winners must respond within fourteen (14) days (2 weeks) in order to obtain his or her prize.
  5. In the event that the prize winner is non-responsive to redeem the prize within fourteen (14) days of notification, Mamma Chia has the right to reselect a winner, voiding the opportunity for redemption from the initial selected winner.


  1. By entering the contest, entrants agree to have their submitted name, recipe and recipe photo displayed on our website and social media channels and used by Mamma Chia and its partners for any purpose, at any time, without any fee or other form of compensation. We reserve the right to disqualify users, without notice, and for any reason.
  2. Entrants grant Mamma Chia and its affiliates, subsidiaries and partners right to use the submitted photos without compensation in the context of promotions, contests, marketing, advertising, events and exhibitions.
  3. All photos submitted for consideration in the “Spread the Holiday Chia” recipe contest remain the sole property of Mamma Chia.
  4. Submitting entrants must own all rights to any photos entered in this contest. By submitting a photo, the entrant represents and warrants that such submission does not infringe any third-party rights or other rights protected by law.
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