Janie Hoffman, founder of Mamma Chia, spoke of how when she launched her company in 2010, less than half of the people she met knew of chia. Like Sambazon, Mamma Chia focused on building awareness through a national sampling program with the intent to “have as many souls as possible experience the magic of chia.” Click here to read more!
Mamma Chia – Home of the organic chia products, Mamma Chia makes energy drinks, granola, chia squeezables, and plain chia to add to an array of foods. We love adding these seeds … Read more…
Chia Squeeze by Mamma Chia – these organic chia squeeze packets by Mamma Chia are a great way to get your chia seed fix with minimal effort. A known superfood, chia seeds are rich in fiber, omega-3… Read more…
Subtle changes in the packaging design can offer powerful results. Most obviously, Mamma Chia expands brand recognition by enlarging its logo and the delicious-sounding flavor, “Blackberry Hibiscus.” The company also made… Read more…
Consumers’ desire for more energy will be a constant in the functional beverage category: but the traditional energy drink space is ripe for disruption, says Mamma Chia founder and CEO Janie Hoffman. Read more…
Mamma Chia, National Chia Day founder and creator of the original chia beverage, is celebrating National Chia Day on March 23 with a new release of its Chia Energy Beverages. The energizing beverages combine the plant-based nutritional powerhouse of organic chia with clean caffeine from organic yerba mate and organic green coffee bean. Read more…
Spring is the time of rebirth. And for many of the beverage brands exhibiting at Natural Products Expo West 2018 in Anaheim this week, it’s a time for rebranding. Mamma Chia’s core line of organic chia drinks will sport a new label design this year. Read more…
WHY WE LOVE: Perfectly paired strawberries and bananas are combined with fresh beets to make this Chia Squeeze simply irresistible! Seed Your Soul® with this delectable vitality snack wherever your daily journey takes you! Organic chia seeds are infused with delicious fruits and vegetables to create a convenient, fun and tasty snack for active people of all ages. Click here to see the entire article.
“Nutritious snacks are a must when traveling with kids,” says Jillian Michaels. “You don’t have to feed them junk when their blood sugar crashes.” The trainer, 42, chooses fare free of artificial ingredients for daughter Lukensia, 6, and son Phoenix, 4 (with fiancee Heidi Rhoades). Load up on her favorites! Click here to see the entire article.
One word sums up Mamma Chia’s Pinterest page: Inspirational. Mamma Chia taps into that brand gestalt with every board it’s created. Seeds of Knowledge, Gratitude, and Joy are well thought-out, brand-centric examples of those ubiquitous “inspirational sayings” boards you see peppered throughout Pinterest. Click here to read the entire interview.
Mamma Chia Joyful Greens was featured in Phil’s Food Reviews as a Pick of the Week! We caught up with Janie Hoffman, Mamma Chia Founder and CEO, to find out more about how this hit new product was developed.
Click here to read the entire interview.
One such emerging brand tapping into consumers’ desire for new and interesting products that engage consumers in culinary, wellness and fresh experiences is Mamma Chia. Hartbeat recently sat down with Janie Hoffman, Mamma Chia founder and CEO, to chat about the company’s roots and consumer reactions to its unique offerings. Click here to read the entire interview.
Janie Hoffman launched a revolution in 2009 when she boldly took chia seeds from the bulk section to the beverage cooler. The color, unique look and even the gelled texture captured customers and created a category that practically stands on its own as food-makers followed her lead and added chia boosters or put the seeds center stage in new products. Read more…
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Mamma Chia, a leading producer of organic, chia-based foods and beverages, made its second appearance at the National Association of Convenience Stores show. In a video interview filmed at the event, Matt Buckley, Mamma Chia’s senior vice president of sales and marketing, discussed the company’s foray into convenience stores, noting that the retailing channel may offer access to millennial consumers. Read more…
Every year at Natural Products Expo West and Natural Products Expo East, editors and trend researchers from New Hope Natural Media and Sterling-Rice Group scour the show floor to find the products and brands they predict will shape the future of the natural products industry. The best of the best receive NEXTY nominations, which recognize the companies that embody not only the most innovative edge of the natural products industry, but also its deeply held social and environmental values. Click here to read the full article.
This product is a hit! 1,000 mg of Omega 3s and 1,000% great taste. This bar is delicious. Packed with blueberries, almonds, macadamia nuts, walnuts, cherries, currants, raisins and, of course, Chia seeds. One bite and you’ll be hooked.
Click here to watch the video clip.
Energy Drinks Are Still Going Strong! Marketers should also note ongoing activity in organic energy drinks. More specialized introductions include Mamma Chia’s Chia Vitality energy drinks with chia seeds, guayusa, and fruit juices. Click here to read the full article.
Chia & Greens Rated 4.5 of 5 by BevNET! With its dark red-colored liquid, the Love Greens variety of Mamma Chia’s USDA Organic certified Chia & Greens line is certainly the most unique looking of the bunch. It’s also the most unique tasting, with the unmistakable flavor of beet juice hitting your palate relatively quickly. Read more…
The folks at Mamma Chia decided to make a good thing even better with their Chia Squeeze pouches. They took the basic fruit puree base, made it 100% organic, and added hydrated chia seeds to ramp up the nutrition factor with 1200 mg of brain-boosting Omega 3s, 4 grams of fiber and 2 grams of complete protein in every pouch. Read more…
When lots of new products are stocked, Zack Hellmann, 26, swings through a couple of times a week. He hangs out, chats with other customers and sometimes takes home a keeper of a product he’d never noticed at his grocery store, like the Mamma Chia brand vitality snack he sampled. [n.b., Chia Squeeze retail price is $1.79 not $4.00 as reported in the article] Read more…
Mamma Chia’s Clean Energy beverages were featured in the Specialty Food Association’s Summer 2015 issue on Out of the Ordinary Drinks. “Desire for clean energy without the jitters has led to a category of natural energy drinks with guayusa or yerba mate.” Click here to read more!
Mamma Chia’s Organic Chia Granola Clusters was awarded Delicious Living’s 2015 Best Bite award for Best Granola! Available in 3 tasty flavors – Wild Blueberry, Vanilla Almond and Cinnamon Pecan – each serving contains 10g of Protein (Soy free and Dairy free!), is organic, non-GMO and gluten free. Click here to read more!
Mamma Chia Founder & CEO, Janie Hoffman, visited Ken Rutkowski, host of Business Rockstars, for a fun, informative and unpredictable interview! Business Rockstars is carried in over 170 markets and reaches over
1 million viewers daily!
Snack Fairly with These Nine Outstanding Brands: Mamma Chia donates 1 percent of its gross sales to build tenable food systems by supporting farmers and community groups around the world. The company is also… Read more…
Mamma Chia Organic Chia Granola Clusters were selected as a finalist for a 2015 Foodie Award by Vegetarian Times! Available in 3 delicious flavors: Vanilla Almond, Wild Blueberry and Cinnamon Pecan, our Chia Granola Clusters deliver 10g of Protein (Soy and Dairy free!), are gluten-free, Non-GMO and certified Organic! Read more…
Real Leaders Magazine featured an interview with Mamma Chia CEO & Founder, Janie Hoffman, talking about the skyrocketing popularity of chia as well as the story of how she started Mamma Chia in her kitchen, the company’s social mission and the importance of organic food in the world. Read more…
Fox5 News San Diego featured Mamma Chia as one of the best healthy beverages available in local San Diego markets on its “Healthy Beverage Shopping” segment!
Produce Business Magazine featured Mamma Chia Organic Vitality Bars and Chia Granola Clusters in its May 2015 article about new products appearing in the produce aisles of stores. Read more…
Mamma Chia Founder & CEO, Janie Hoffman, answers a fun and wide range of questions in Ken Rutkowski’s 60-second CEO segment on Business Rockstars!
Business Rockstars is carried in over 170 markets and reaches over 1 million viewers daily!
Mamma Chia Organic Chia Granola Clusters were featured on FOX5 Morning News and selected as a Healthy Food Find by Merilee Kern!
Mamma Chia Organic Chia Squeeze was selected by Good Housekeeping Magazine as a “Best of the Test” for breakfast! “If you’re craving a smoothie and don’t have time to make one, these squeeze pouches are your best bet. Our favorite: Mamma Chia in Strawberry Banana.” Read more…
From The Chia Cookbook by Janie Hoffman, Sticky Chia Brown Rice with Fried Egg: Chia seeds add crunch and extra omega-3s to this simple sticky rice and fried egg dish. Enjoy it for breakfast, lunch or dinner — it will keep you satisfied any time of day. Read more…
Cognitive health appeals to all ages! Mamma Chia’s Vitality Energy contains 2,500mg of omega-3’s in a 10 oz. bottle. Read more…
Wellness in a bottle! Like fiber and protein, omega-3 fatty acids are another nutrient getting a lot of buzz due to the role it plays in overall health and wellness… Read more…
Granola’s getting a little giddyup: These crunchy clusters have a chia boost! They’re also packed with whole grains, protein, and healthy omega-3s. Plus, the stats are pretty impressive for granola. Read more…
Who doesn’t suffer from an afternoon slump? These Mamma Chia Energy Beverages ($3 each) are my new obsession for combating fatigue. For one, they taste great (no icky cough syrup flavor often associated with energy drinks)… Read more…
Mamma Chia Founder & CEO Janie Hoffman visited the Fox Morning News Show to share some chia recipes from The Chia Cookbook and spread the Magic of Mamma Chia!
Janie Hoffman’s book, Chia Vitality, named one of the top 3 essential books to jumpstart the New Year by the Huffington Post: If you aren’t incorporating chia seed into your daily diet you should start. I have been amazed at the difference chia seed has made in my own life and it is one of those rare superfoods that not only has numerous health benefits but thousands of applications. Read more …
Chia-based food and beverage company helps to drive market through quality and community
If you ask Janie Hoffman how chia has impacted her life, you’ll notice her face light up with excitement as she shares what those little seeds have done for her health and well-being and why she wanted to share that same passion with a broader community. Read the entire featured article…
When a friend told Janie Hoffman about the health value of chia seeds, Hoffman thought they sounded too good to be true. But she had long suffered from autoimmune disorders, so she gave the seeds a try, incorporating a couple of tablespoons a day into her diet. Read more…
We kick off our bumper gallery of new products with the latest innovation from Mamma Chia, which first entered the snacks category with Chia Squeeze vitality snacks, and has followed up with the new organic Chia Vitality Bars, combining chia seeds with dark chocolate, nuts, fruit and honey. Read more…
Chia seeds were used by the Maya and Aztecs for their amazing energy and natural healing powers.
Fitness Expert Ali Holman from CoreCamper.com shares the Magic of Mamma Chia Organic Chia Squeeze snacks on Fox 9 Morning News! Hear why Ali says the Chia Squeeze is a great snack for adults and kids!
Those who know energetic and enthusiastic Janie Hoffman, CEO and founder Mamma Chia, Carlsbad, CA, and author of Chia Vitality and The Chia Cookbook, may hardly believe what her life was like just a few short years ago. Read more…
A staple of Aztec and Mayan diets, the ancient chia seed is a nutritional dynamo, packed with Omega-3s, calcium, iron, fiber and antioxidants. Luckily, cooking with it is also a breeze, as Janie Hoffman, founder and CEO of the organic food and beverage company, Mamma Chia, reveals in her new book, The Chia Cookbook: Inventive, Delicious Recipes Featuring Nature’s Superfood. Read more…
Mamma Chia Vitality beverages and Chia Squeeze snacks were featured on Toronto’s top morning talk show, Breakfast TV! Watch as guest Andrea Donsky from NaturallySavvy.com shares the Magic of Mamma Chia with the host and their Canadian Viewers!
Nutritional Outlook recognizes
Mamma Chia with top honor! 
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Fox News Health’s Dr. Manny Show where she shared some tasty recipes from her new book, Chia Vitality and educated viewers on why Chia is so amazing! Check out this video to learn for yourself about the Magic of Chia! ®
Mamma Chia is releasing two new beverage flavors: Strawberry Lemonade and Pineapple Coconut. Both flavors offer organic chia seeds and fruit juices and are Non-GMO Verified, gluten-free, vegan, Kosher and USDA Certified Organic.
Read more…
The Seeds of Innovation: Mamma Chia leads an emerging segment centering on its namesake superfood. The chia seed has gained a reputation at the mother of all super foods, with its high concentration of heart-and-brain-health promoting Omega-3s… Read more
Janie Hoffman never wanted to be the star. She grew up in a small town in Illinois, where standing out from the crowd was, at times, deeply discouraged. Yet by founding Mamma Chia, Hoffman was presented with a dilemma that revisited her quiet roots in the Midwest. Was she the real Mamma Chia or was she just selling the stuff? Read the article or Watch the video!
“Seed Your Soul” is the motto of Mamma Chia (www.mammachia.com, 10 ounces, $3.49), a line of beverages made with hydrated chia seeds, agave and fruit juices. For the chia novice, the texture is little strange at first, akin to half-set gelatin. But after a few sips, it’s refreshing — and the consistency fills you up more than plain water. Of the 9 flavors, my favorites were Guava … Click here to read more!
If you’ve ever had Mamma Chia, that’s your first clue that the book is probably going to be good. It is. I thought this would be a book about chia’s health benefits, with some recipes included. It’s actually much more than that. It’s an encounter with Janie Hoffman in which she reveals her story, her insights, and the knowledge she’s gained about living a healthy and… Click here to read more!
Whether it’s a manufacturer or a farmer seeking the seal, the 3 year transition to organic and the attainment of the USDA certification seal is rigorous. Use of toxic pesticides, synthetic fertilizers, antibiotics, synthetic hormones, genetic engineering and sewage sludge are prohibited, explains Janie Hoffman, founder and CEO of Mamma Chia and author of Chia Vitality. Click here to read more!
Healthy Hollywood met with Janie Hoffman in New York. She’s one of those gals who is full of energy, has perfect skin and an enviably slim figure. She makes you want to go: “I’ll have what she’s having!” Yet, the author/founder of Mamma Chia drinks tells me she wasn’t always so healthy. In her 20s, she had serious autoimmune disorders and was forced to go on a … Click here to read more!
It Doesn’t Stop With the Label – The leadership behind several new food brands isn’t stopping at label certifications. They’re actively changing the economy and the world by solving social problems, including hunger. For example, Mamma Chia founder Janie Hoffman is a founding member of Slow Money, which aims to fuel local food economies. Click here to read more!
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Hallmark’s Emmy-nominated show Home & Family with Christina Ferrare and Mark Steines to share the Magic of Chia, create some tasty recipes and talk about her new book, Chia Vitality. Check out this short clip to learn about lots of things you can do with chia, and how chia changed Janie’s life, and can help change yours!
Check out this fun media highlight reel featuring Mamma Chia
and CEO & Founder Janie Hoffman.
