Janie Hoffman, founder of Mamma Chia, spoke of how when she launched her company in 2010, less than half of the people she met knew of chia. Like Sambazon, Mamma Chia focused on building awareness through a national sampling program with the intent to “have as many souls as possible experience the magic of chia.” Click here to read more!
One word sums up Mamma Chia’s Pinterest page: Inspirational. Mamma Chia taps into that brand gestalt with every board it’s created. Seeds of Knowledge, Gratitude, and Joy are well thought-out, brand-centric examples of those ubiquitous “inspirational sayings” boards you see peppered throughout Pinterest. Click here to read the entire interview.
Mamma Chia Joyful Greens was featured in Phil’s Food Reviews as a Pick of the Week! We caught up with Janie Hoffman, Mamma Chia Founder and CEO, to find out more about how this hit new product was developed.
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One such emerging brand tapping into consumers’ desire for new and interesting products that engage consumers in culinary, wellness and fresh experiences is Mamma Chia. Hartbeat recently sat down with Janie Hoffman, Mamma Chia founder and CEO, to chat about the company’s roots and consumer reactions to its unique offerings. Click here to read the entire interview.
Every year at Natural Products Expo West and Natural Products Expo East, editors and trend researchers from New Hope Natural Media and Sterling-Rice Group scour the show floor to find the products and brands they predict will shape the future of the natural products industry. The best of the best receive NEXTY nominations, which recognize the companies that embody not only the most innovative edge of the natural products industry, but also its deeply held social and environmental values. Click here to read the full article.
This product is a hit! 1,000 mg of Omega 3s and 1,000% great taste. This bar is delicious. Packed with blueberries, almonds, macadamia nuts, walnuts, cherries, currants, raisins and, of course, Chia seeds. One bite and you’ll be hooked.
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Energy Drinks Are Still Going Strong! Marketers should also note ongoing activity in organic energy drinks. More specialized introductions include Mamma Chia’s Chia Vitality energy drinks with chia seeds, guayusa, and fruit juices. Click here to read the full article.
Mamma Chia’s Clean Energy beverages were featured in the Specialty Food Association’s Summer 2015 issue on Out of the Ordinary Drinks. “Desire for clean energy without the jitters has led to a category of natural energy drinks with guayusa or yerba mate.” Click here to read more!
Mamma Chia’s Organic Chia Granola Clusters was awarded Delicious Living’s 2015 Best Bite award for Best Granola! Available in 3 tasty flavors – Wild Blueberry, Vanilla Almond and Cinnamon Pecan – each serving contains 10g of Protein (Soy free and Dairy free!), is organic, non-GMO and gluten free. Click here to read more!
Snack Fairly with These Nine Outstanding Brands: Mamma Chia donates 1 percent of its gross sales to build tenable food systems by supporting farmers and community groups around the world. The company is also… Read more…
Fitness Expert Ali Holman from CoreCamper.com shares the Magic of Mamma Chia Organic Chia Squeeze snacks on Fox 9 Morning News! Hear why Ali says the Chia Squeeze is a great snack for adults and kids!
Mamma Chia Vitality beverages and Chia Squeeze snacks were featured on Toronto’s top morning talk show, Breakfast TV! Watch as guest Andrea Donsky from NaturallySavvy.com shares the Magic of Mamma Chia with the host and their Canadian Viewers!
Mamma Chia is releasing two new beverage flavors: Strawberry Lemonade and Pineapple Coconut. Both flavors offer organic chia seeds and fruit juices and are Non-GMO Verified, gluten-free, vegan, Kosher and USDA Certified Organic.
The Seeds of Innovation: Mamma Chia leads an emerging segment centering on its namesake superfood. The chia seed has gained a reputation at the mother of all super foods, with its high concentration of heart-and-brain-health promoting Omega-3s… Read more
Janie Hoffman never wanted to be the star. She grew up in a small town in Illinois, where standing out from the crowd was, at times, deeply discouraged. Yet by founding Mamma Chia, Hoffman was presented with a dilemma that revisited her quiet roots in the Midwest. Was she the real Mamma Chia or was she just selling the stuff? Read the article or Watch the video!
“Seed Your Soul” is the motto of Mamma Chia (www.mammachia.com, 10 ounces, $3.49), a line of beverages made with hydrated chia seeds, agave and fruit juices. For the chia novice, the texture is little strange at first, akin to half-set gelatin. But after a few sips, it’s refreshing — and the consistency fills you up more than plain water. Of the 9 flavors, my favorites were Guava … Click here to read more!
If you’ve ever had Mamma Chia, that’s your first clue that the book is probably going to be good. It is. I thought this would be a book about chia’s health benefits, with some recipes included. It’s actually much more than that. It’s an encounter with Janie Hoffman in which she reveals her story, her insights, and the knowledge she’s gained about living a healthy and… Click here to read more!
Whether it’s a manufacturer or a farmer seeking the seal, the 3 year transition to organic and the attainment of the USDA certification seal is rigorous. Use of toxic pesticides, synthetic fertilizers, antibiotics, synthetic hormones, genetic engineering and sewage sludge are prohibited, explains Janie Hoffman, founder and CEO of Mamma Chia and author of Chia Vitality. Click here to read more!
Healthy Hollywood met with Janie Hoffman in New York. She’s one of those gals who is full of energy, has perfect skin and an enviably slim figure. She makes you want to go: “I’ll have what she’s having!” Yet, the author/founder of Mamma Chia drinks tells me she wasn’t always so healthy. In her 20s, she had serious autoimmune disorders and was forced to go on a … Click here to read more!
It Doesn’t Stop With the Label – The leadership behind several new food brands isn’t stopping at label certifications. They’re actively changing the economy and the world by solving social problems, including hunger. For example, Mamma Chia founder Janie Hoffman is a founding member of Slow Money, which aims to fuel local food economies. Click here to read more!
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Hallmark’s Emmy-nominated show Home & Family with Christina Ferrare and Mark Steines to share the Magic of Chia, create some tasty recipes and talk about her new book, Chia Vitality. Check out this short clip to learn about lots of things you can do with chia, and how chia changed Janie’s life, and can help change yours!
Managing explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give up the day job to compete for shelf-space with the likes of PepsiCo and Kellogg in the first place. Not so for Mamma Chia and Founder Janie Hoffman…
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Everyday with Rachel Ray highlighted Mamma Chia Organic Chia Squeeze as one of 10 brand-new products to shake up your grocery list!
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O Magazine featured Mamma Chia Organic Chia Squeeze as one of their favorite chia products! Packed with Omega-3s, chia seeds are taking over grocery aisles. Standout products that contain the superfood.
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For a quick chia-based snack on-the-go, try one of these 70-80 calorie squeezable packets. Not only will they satisfy your sweet tooth with flavors like Strawberry-Banana, Green Magic, Apple Cinnamon, Blackberry Bliss, Mango Coconut and Wild Raspberry, they will also provide 4 grams of filling fiber and a whopping 1200 mg of omega-3 fatty acids.
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Small, black, tasteless seeds that offer a healthy dose of fiber, omega-3s, iron, calcium and essential fatty acids. One of the biggest kudos that antioxidant-rich chia repeated… Click here to read more.
The Daily Buzz, which runs the latest trends every weekday morning to 170+ TV markets across the US, featured Mamma Chia Vitality Beverages and Chia Squeezes as one of their, “Must have Powerfoods for 2014.” Watch Registered Dietician Tara Gidus share the magic of Mamma Chia with viewers across the US! Click here to watch the entire segment!
Mamma Chia was awarded Nutritional Outlook’s Retail Brand of the Year! Mamma Chia was recognized for its leadership in the food and beverage industry as well as its innovation in creating the chia beverage category. Click here to read the full article.
Each year Beverage World presents a comprehensive compilation of everything deemed, “Hot, Innovative and Trendsetting.” This year, Mamma Chia was included the “Hit List.” Click here to read more.
Mamma Chia selected as one of the top new healthy food products of 2014 on the Marilyn Denis Show, seen daily throughout Canada on CTV. Naturopath Miranda Malisani highlights her favorites for 2014!.
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Mamma Chia Organic Chia Squeeze chosen as “Hit of the Week” and received a score of 95 out of 100 by Phil Lempert’s, the Supermarket Guru! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that his reviews cannot be swayed or influenced. Click here to watch the video clip.
Mamma Chia Vitality Beverages – These delicious organic drinks—the first chia-based beverage on the market—are gluten free and full of protein, calcium, and omega-3 fatty acids.The consistency reminded me of aloe drinks (I am thinking about freezing them into ice pops for my one-year-old!) Sweetened with agave nectar, the drinks are available in nine flavors including Blackberry Hibiscus, Cherry Lime and Pomegranate Mint. Plus, Mamma Chia donates one percent of their gross sales to farmers and community groups that build healthy local food systems. Read more…
Mamma Chia received a 94 out of 100 by Phil Lempert’s “New Product Hits and Misses” and declared a HIT! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that his reviews cannot be swayed or influenced. Click here to watch the video clip.
If you’re not familiar with chia seeds, they’re a tiny, ancient grain that were believed to be a staple in the ancient Aztec’s diet. They were said to be given to warriors before battle–one tablespoon sustained them for 24 hours. Today, health nuts are crazy about them because they’re an excellent source of fiber, protein, Omega-3, calcium and antioxidants. Read more…
If you thought that bubble tea was the greatest thing to happen to beverages, then Mamma Chia drinks are for you. Each bottle contains chia seeds mixed with different flavors of juice. Plus, there’s an added benefit: Each bottle provides 25% of your recommended daily fiber. Instead of empty calories, chia seeds also provide protein and omega-3 fatty acids. … Read more…
Mamma Chia, maker of the first organic chia-based beverage, has added three more beverages to its lineup, bringing the total number of SKUs to nine. Like all of the company’s gluten-free, vegan, kosher, USDA-certified organic beverages, Grapefruit Ginger, Guava Mamma and Kiwi Lime are… Read more…
Two stands in particular caught my attention: One was Mamma Chia, a new fruity drink that I’ve been seeing in all my local grocery stores. I usually don’t drink a lot of bottled juices or tea but I enjoyed the taste (especially the mango coconut) and texture of this not-too-sweet drink that reminded me a bit of bubble tea. Read more…
Supermarket Picks: Mamma Chia – Chia seeds (yes, the same ones in the Chia Pet you bought in 1994) have taken off in popularity as a high-protein, fiber-rich supplement. They’re a great natural source of energy, and when placed in liquid the seeds expand and develop a slightly chewy texture (think of bubble tea). If you don’t feel like experimenting with your own homemade version, pick up this new bottled fruit juice and chia seed drink for a healthful boost. Read more:…