We are excited, honored, and grateful to announce that Mamma Chia is officially a Certified Women-Owned Business and joining a diverse and passionate group of female founders in The F Project! We believe that women and girls are catalysts for powerful and positive change in the world and providing them with more equal opportunities will help them reach their full potential. Equality for women can be achieved when we all make a conscious decision to make it happen, and that’s why we are so proud to be a Certified Women-Owned Business and a new member of The F Project community!
The path of becoming a Certified Women-Owned Business and F Project member began with the personal journey of Mamma Chia’s founder and CEO, Janie Hoffman. For almost two decades, Janie was challenged with an array of autoimmune disorders, including lupus, dermatomyositis and scleroderma, causing severe rashes and persistent fatigue. Her quest to address and heal these challenges eventually led her to the nutritional powerhouse of chia, which she incorporated into a wholesome, organic diet and wellness routine. She soon began experiencing the vitality, energy and strength that had eluded her for so long. Within a few months, Janie was celebrating a symptom-free life, and the only thing different in her routine was chia.
Janie became so enchanted with these little seeds that she was adding them to everything in her kitchen and whipping up chia-based treats for family and friends. These nutritious and delicious creations included her innovative chia beverages, which proved to be one of her biggest hits. In the summer of 2009, fueled by her passion to share organic chia with the world, Janie founded Mamma Chia — the first chia-based food and beverage company.
THE F PROJECT:
In 2018, only 2.2% of all venture capital invested in the U.S. went to companies founded solely by women. Yet women do about 70% of all consumer spending. Despite the lack of investment money, women have managed to generate 1.7 trillion dollars in sales and employ over 9 million people. With the goal of helping female founders become more visible to consumers, The F Project has been launched to create a community that will take a pledge to seek out, buy, and gift female-founded products, and mentor and support fellow female founders to help get more women-led businesses off the ground.
Learn more about The F Project and take the pledge HERE!
WHY BUY WOMEN-OWNED & FEMALE FOUNDED:
When you support Women-Owned and female-founded businesses, you are investing in women’s economic empowerment, gender parity in commerce, vibrant communities, and the growth of the overall economy. These successes can create diverse opportunities that inspire and empower the next generation of women entrepreneurs. Investing in women’s economic empowerment helps tremendously with paving a path towards gender equality and inclusive economic growth.
There are many ways you can join us in this powerful movement of elevating women into leadership roles, and we hope you start by using your spending power to purchase products from Certified Women-Owned and female-founded businesses. Please join us in supporting The F Project by amplifying the visibility of female-founded brands and the voices of the women who created them. Together, we CAN make a difference!