Janie Hoffman never wanted to be the star. She grew up in a small town in Illinois, where standing out from the crowd was, at times, deeply discouraged. Yet by founding Mamma Chia, Hoffman was presented with a dilemma that revisited her quiet roots in the Midwest. Was she the real Mamma Chia or was she just selling the stuff? Read the article or Watch the video!
“Seed Your Soul” is the motto of Mamma Chia (www.mammachia.com, 10 ounces, $3.49), a line of beverages made with hydrated chia seeds, agave and fruit juices. For the chia novice, the texture is little strange at first, akin to half-set gelatin. But after a few sips, it’s refreshing — and the consistency fills you up more than plain water. Of the 9 flavors, my favorites were Guava … Click here to read more!
If you’ve ever had Mamma Chia, that’s your first clue that the book is probably going to be good. It is. I thought this would be a book about chia’s health benefits, with some recipes included. It’s actually much more than that. It’s an encounter with Janie Hoffman in which she reveals her story, her insights, and the knowledge she’s gained about living a healthy and… Click here to read more!
Whether it’s a manufacturer or a farmer seeking the seal, the 3 year transition to organic and the attainment of the USDA certification seal is rigorous. Use of toxic pesticides, synthetic fertilizers, antibiotics, synthetic hormones, genetic engineering and sewage sludge are prohibited, explains Janie Hoffman, founder and CEO of Mamma Chia and author of Chia Vitality. Click here to read more!
Healthy Hollywood met with Janie Hoffman in New York. She’s one of those gals who is full of energy, has perfect skin and an enviably slim figure. She makes you want to go: “I’ll have what she’s having!” Yet, the author/founder of Mamma Chia drinks tells me she wasn’t always so healthy. In her 20s, she had serious autoimmune disorders and was forced to go on a … Click here to read more!
It Doesn’t Stop With the Label – The leadership behind several new food brands isn’t stopping at label certifications. They’re actively changing the economy and the world by solving social problems, including hunger. For example, Mamma Chia founder Janie Hoffman is a founding member of Slow Money, which aims to fuel local food economies. Click here to read more!
Mamma Chia Founder & CEO, Janie Hoffman, appeared on Hallmark’s Emmy-nominated show Home & Family with Christina Ferrare and Mark Steines to share the Magic of Chia, create some tasty recipes and talk about her new book, Chia Vitality. Check out this short clip to learn about lots of things you can do with chia, and how chia changed Janie’s life, and can help change yours!
Check out this fun media highlight reel featuring Mamma Chia
and CEO & Founder Janie Hoffman.
Managing explosive growth is not a problem most entrepreneurs have to worry about. Most of them are too busy burning money, and wondering what on earth motivated them to give up the day job to compete for shelf-space with the likes of PepsiCo and Kellogg in the first place. Not so for Mamma Chia and Founder Janie Hoffman…
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Everyday with Rachel Ray highlighted Mamma Chia Organic Chia Squeeze as one of 10 brand-new products to shake up your grocery list!
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O Magazine featured Mamma Chia Organic Chia Squeeze as one of their favorite chia products! Packed with Omega-3s, chia seeds are taking over grocery aisles. Standout products that contain the superfood.
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For a quick chia-based snack on-the-go, try one of these 70-80 calorie squeezable packets. Not only will they satisfy your sweet tooth with flavors like Strawberry-Banana, Green Magic, Apple Cinnamon, Blackberry Bliss, Mango Coconut and Wild Raspberry, they will also provide 4 grams of filling fiber and a whopping 1200 mg of omega-3 fatty acids.
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Small, black, tasteless seeds that offer a healthy dose of fiber, omega-3s, iron, calcium and essential fatty acids. One of the biggest kudos that antioxidant-rich chia repeated… Click here to read more.
The Daily Buzz, which runs the latest trends every weekday morning to 170+ TV markets across the US, featured Mamma Chia Vitality Beverages and Chia Squeezes as one of their, “Must have Powerfoods for 2014.” Watch Registered Dietician Tara Gidus share the magic of Mamma Chia with viewers across the US! Click here to watch the entire segment!
Mamma Chia was awarded Nutritional Outlook’s Retail Brand of the Year! Mamma Chia was recognized for its leadership in the food and beverage industry as well as its innovation in creating the chia beverage category. Click here to read the full article.
Each year Beverage World presents a comprehensive compilation of everything deemed, “Hot, Innovative and Trendsetting.” This year, Mamma Chia was included the “Hit List.” Click here to read more.
Mamma Chia selected as one of the top new healthy food products of 2014 on the Marilyn Denis Show, seen daily throughout Canada on CTV. Naturopath Miranda Malisani highlights her favorites for 2014!.
Click here to watch this great clip!
Mamma Chia Organic Chia Squeeze chosen as “Hit of the Week” and received a score of 95 out of 100 by Phil Lempert’s, the Supermarket Guru! Phil is a leader in the food and beverage industry for his exceptionally high level of objectivity and insistence that his reviews cannot be swayed or influenced. Click here to watch the video clip.
Congratulations to Claire Fallon!
On her iPod: Haim, Cat Empire, Arcade Fire, Ann Peebles, Alabama Shakes.
Favorite Animal: Manta Rays, I’ll always remember dancing with them in Kona!
Favorite Quote: “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor and some style.” Maya Angelou
Favorite Mamma Chia Flavor: Blackberry Bliss Chia Squeeze
Bio: Claire is grateful for the opportunities to live a full and blessed life. She has traveled and lived in wonderfully strange places like Philadelphia, New York, Puerto Rico, Baja Mexico, India, Nepal, Tibet, and of course Hawaii. Claire has a B.S. from Skidmore College. She is an ERYT-200 certified Yoga instructor. Claire opened and ran a yoga studio on a tiny island in the Caribbean for 3 years. She developed and taught a court preparation program using theater and play for incarcerated teens in Philadelphia.
We are so excited to present the November 2013 Brand Ambassador of the Month award to Claire Fallon! Claire is new to the Mamma Chia family but has already wowed us with her enthusiasm and shining personality. She has been lucky enough to live in some amazing places such as Puerto Rico, Baja Mexico, India, Nepal & Tibet. Currently, she calls the beautiful state of Hawaii home. Claire enjoys yoga, meditation, scuba diving and enjoying her favorite Chia Squeeze, Blackberry Bliss!
We are so thrilled to have you as a part of our team, Claire. Thank you for helping us spread the Magic of Chia in Hawaii!
Congratulations to Trish Gibbs!
On her iPod: Big Head Todd and the Monsters, Dave Matthews, anything acoustic.
Favorite Animal: I love them all but only an old Persian cat and a spunky rescue mutt share the bed!
Favorite Quote: “Sometimes I’ve believed as many as six impossible things before breakfast” – Alice in Wonderland
Favorite Mamma Chia Flavor: Coconut Mango and Pomegranate Mint
Bio: I’m a spreadsheet loving – free spirit (yes the two can coexist!). A California girl at heart, I’m blooming where I’m currently planted in Texas with my amazing husband. The last five years I have had the privilege of working on various projects ranging from event management to visual merchandising while also preparing my beautiful daughters for the big scary world of Kindergarten. I believe in representing brands that have the same core values as I do in wanting to nurture ourselves and our world. I’m so excited to part of the Mamma Chia Magic Makers! (My girls actually call me Mamma Chia!)
Congratulations to our October 2013 Brand Ambassador of the Month, Trish Gibbs! Her passion & can-do attitude makes her an incredible Brand Ambassador and we are honored to have her on the team! Trish is a California girl at heart, spreading the Magic of Chia in Texas where she currently lives with her husband and daughters. Trish loves Yoga, Flea Markets and being outdoors (just not in August in Texas!). Fun Fact – Trish’s daughters call her “Mamma Chia”!
Thank you for being such a unique soul and an irreplaceable part of our team, Trish!
Janie Hoffman, a San Diego avocado farmer turned founder and CEO of Mamma Chia fruit juices, is currently writing recipes for “The Chia Cookbook,” which will be published by Ten Speed Press in Fall 2014.
This certified-organic fruit-and-veggie pouch, but one taste proves Mamma indeed knows best. The surprisingly refreshing anytime snack is a delight on the tongue (think tropical tapioca) and a nutritional powerhouse. One 3.5-ounce serving packs omega-3s, fiber, protein and antioxidants from spirulina, chlorella and kale. SRP: $1.69; Booth 520. Read more…
Congratulations to Aly Courain!
On her iPod: The Lumineers, Dave Matthews Band, Mumford & Sons… peppered wit some Basshunter and Dub-Step with an occasional Demi Lovato or Beyonce song.
Favorite Animal: Manatee
Favorite Quote: “You gain strength, courage, and confidence by every day experience in which you really stop to look fear in the face… You must do the things you think you cannot do.” – Eleanor Roosevelt
Favorite Mamma Chia Flavor: Coconut Mango Vitality Beverage or Apple Cinnamon Chia Squeeze
Bio: I was born and raised in rural PA amongst farms – my neighbors were mostly cows and chickens. So I always grew up with an appreciation for what the land offers and all things natural. I am now married to the best thing to ever exist in my life, my husband Aaron, and while our home base is currently in NJ, we are really just having fun and exploring/doing anything a car or plane can take us to. When I am not spreading the magic of Mamma Chia, I am either adventuring with Aaron or we are dreaming of what our next adventure will be. And I have an outy belly button that I call my spaghetti-O.. that’s kind of interesting!
We are overjoyed to announce our New Jersey superstar and September 2013 Ambassador of the Month, Aly Courain! We can always rely on Aly to step up to the plate and we love her contagious enthusiasm and passion! When Aly isn’t warming hearts at a Mamma Chia demo or event, you can find her outside biking, running, skiing hiking, kayaking… you name it! She also loves photography, cleaning (even though she’s embarrassed to admit it) and going on exciting adventures with her husband Aaron.
From all of us at Mamma Chia, we are so grateful to have you on the team, Aly! Thank you for all that you do!
Q&A with Mamma Chia CEO, Janie Hoffman. What attracted you to Slow Money? What immediately attracted me to Slow Money back in 2009 were the principles. I knew I needed to be a part of this movement when I first read them. Read more…
Snacks. There’s not a lot of time to sit and have a leisurely meal during Fashion Week, so I always keep plenty of healthy snacks on hand … and Chia Squeeze are a few of my favorites. Read more…
Sweet but not too sweet, it tasted like fall. Apples, cinnamon, vanilla — just damn good. And after taking a quick peek at the nutritionals, I also learned that Mamma Chia had sneaked in some butternut squash puree, too. Well done, MC. With just 70 calories, 1,200 mg of omega-3s, 4 grams of fiber and just 7 grams of sugar, I was impressed. And, seriously, you just don’t get any cleaner than that ingredient list. Read more…
If you need to squeeze some extra nutrition into your day, give these tasty treats a try! Each 3.5-oz. pouch has just 70 calories and 2g fat, not to mention 4g fiber (PointsPlus® value 1*). Slurp on Strawberry Banana, Green Magic, Apple Cinnamon, and Blackberry Bliss. Read more…
Watch this fun interview with Mamma Chia Founder & CEO, Janie Hoffman, on Fox5 News celebrating National Yoga Month at Karma Yoga Event in San Diego, CA. Click here to watch…
Mamma Chia Squeeze Packs–an infusion of organic fruits and vegetables and chia seeds–are a perfect post-workout or post-gym class snack. In four flavors–Strawberry Banana, Green Magic, Apple Cinnamon, and Blackberry Bliss–each pack contains 70 calories, 1200 mg omega-3s, 4 grams of fiber, and 2 grams of protein. Read more…
Texture Is Almost as Important as Taste in New Products
Some companies are combining textures, adding crunch or chew to drinks. Carlsbad, Calif.-based Mamma Chia offers nine “vitality” beverages that suspend whole chia seeds in fruit juice. Read more…
Congratulations to Thomas Serafica!
On his iPod: Foo Fighters and Weezer
Favorite Animal: Turtles and Pandas
Favorite Quote: “Don’t let school get in the way of education” – Mark Twain
Favorite Mamma Chia Flavor: Blackberry Hibiscus or Green Magic
Bio: I’ve been working in the front lines of the natural and organic industry for over five years. During my free time I enjoy visiting the many organic markets that the Bay Area has to offer. My top 5 markets to visit in the Bay Area are the Real Food Company, Bi-Rite, Rainbow Grocery, Canyon Market and Good Earth.
We are thrilled to announce our August 2013 Ambassador of the Month – the one and only Thomas Serafica! Thomas has a ton of experience in the natural and organic industry and we are super impressed with his reliability, passion & enthusiasm. When Thomas isn’t spreading the Mamma Chia love, you can find him doing archery, jogging or jamming out to Weezer and the Foo Fighters. We love working with such an amazing soul!
Thank you for helping us make San Francisco shine with Mamma Chia magic, Thomas!
Imagine my delight when I saw a beverage product at my local grocery store that had chia seeds in it! It was called Mamma Chia, and I had to have it! I bought a couple and drank one right away when I got home and was blown away, it was SO good! And packed with … Read more…
Unexpected Textures Redefine Beverages: In an effort to give today’s multi-sensorially engaged shoppers a splash of excitement, today’s natural and organic beverage manufacturers are putting texture to the test… Read more…
Mamma Chia is something I’d highly recommend–have it on hand in your desk, briefcase, home, or car. It’s a tasty, easy way to get some important nutrients… Read more…
Chia seeds – Chia seeds may resemble bird food, but they are packed with fiber. For example, Mamma Chia beverages deliver tons of nutrition…. Watch now…
By now, most of you have probably heard about chia seeds, which everyone from the ancient Mayan warriors to the famed Tarahumara Indians of Born to Run fame have used to boost energy and endurance. Mamma Chia’s organic, bottled beverages are a great way to soak up all the omega-3, dietary fiber, protein, antioxidants and minerals that chia seeds offer… Read more…
Supermarket Picks: Mamma Chia – Chia seeds (yes, the same ones in the Chia Pet you bought in 1994) have taken off in popularity as a high-protein, fiber-rich supplement. They’re a great natural source of energy, and when placed in liquid the seeds expand and develop a slightly chewy texture … Read more…
Move over flax seeds. Chia seeds are the starring seeds and they’re not just for gag gifts this time. They’re everywhere in the supermarket. From snack bars and snack treats to the seeds themselves and drinks it’s in everything. And if you’re looking for recipe ideas, the internet, food websites and Pinterest are full of them. So, why add chia to everything? Watch now…
Mamma Chia Chia Squeeze: Chia seeds are tough to eat on their own, so enjoy them blended with fruits and veggies; 70 calories, 4 grams fiber… Read more…
Honoring only the best of the best foods, drinks and culinary-related books, gizmos and gadgets, it’s like the Oscars for healthy food. Best use of chia in a drink: Mamma Chia…Read more…
Congratulations to Megan Hannen!
On her iPod: You name it…I bet I’ve got it!
Favorite Animal: I heart octopi
Favorite Quote: “Eventually… Everthing Connects.”
Favorite Mamma Chia Flavor: Guava Mamma, no wait…Kiwi Lime,no, um maybe Grapefruit Ginger…Shoot, I give up! They are all amazing!
Bio: Seeding people’s souls is what I am passionate about! When I am not spreading the Mamma Chia love, you can find me helping to develop urban gardens on school campuses. Currently, I am helping a high school rehab a 2 acre parcel of land into a sustainable living classroom and garden. There is nothing more satisfying than helping people.
With excitement and joy, we are pleased to announce our May 2013 Ambassador of the Month – Megan Hannen! Megan’s beaming smile, shining personality and great work ethic make her a rockstar on the Mamma Chia Team. When Megan isn’t spreading the magic of chia, she continues to seed people’s souls by helping build sustainable urban gardens on school campuses. If Megan is around, you can count on sharing a laugh with her. It’s because of her infectious positive attitude that we honor her as May’s Ambassador of the Month!
We are grateful to have you as part of the Mamma Chia family! Thank you for all you do!
As most athletes know, chia seeds are an excellent, healthy way to increase stamina and endurance for workouts. Lucky for us, chia seed beverage innovator Mamma Chia has a new and convenient way to incorporate this superfood into your diet yet again…. Read more…
Congratulations to Kenny Shapiro!
On his iPod: Early 90’s/late 80s hip hop.
Favorite Animal: op
Favorite Quote: “Be who you are and say what you feel because those who matter don’t mind; and those who mind, don’t matter.” -Dr. Suess
Favorite Mamma Chia Flavor: Guava Mamma/Pomegranate Mint!
Bio: I have a BS in Biology (marine emphasis) and currently work for the Washington State Department of Agriculture. Kat Barba and I are due to have a child any day and can’t wait to see her beautiful face. Kat and I live in a zoo with 3 cats and 2 dogs.
It is with great honor we announce our April 2013 Ambassador of the month, Kenny Shapiro! He won us over with his glorious smile and winning attitude! We absolutely love Kenny for his great work ethic- but also because he is so dynamic and such a positive thinker. He also works for the Department of Agriculture for Washington State! Kenny is so passionate about his career and he shines at everything he does. We also want to honor Kenny because he is about to become a daddy!
Thanks Kenny for being our Northwest Superstar! We are so thrilled to have you on our team and congratulations on your baby to be!
Come Visit Mamma Chia at
the 2013 LA Marathon!
Mamma Chia will be spreading the Mamma Chia Love at the LA Marathon Mar. 15-16 at the LA Convention Center
Congratulations to Kyle Caffero!
On his iPod: Passion Pit, Architecture in Helsinki, Jim Croce, WHAM!, Florence + The Machine.
Favorite Animal: My Meowmen, Ben & Luke!
Favorite Quote: “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.” – Theodore Roosevelt
Favorite Mamma Chia Flavor: Cherry Lime!
Bio: I was born & raised in the Chicago Suburbs. I’m almost finished up with my degree in Physics. I absolutely believe in pushing myself to be my best but that leaves me with very little free time to do cool things! When I do have free time again I’d like to train in BJJ or maybe train for another marathon. It was fate that I became part of the Mamma Chia team because the day before I randomly met Janie while at my old job, I had learned that my old company had just gotten discontinued! So it’s been a seamless transition and I’m super happy with how well everything is going!
Congratulations to our March 2013 Chicago Super Star, Kyle Caffero! His passionate, dedicated personality topped with his great sense of humor made it easy to choose him as our March 2013 Ambassador of the Month! Kyle is not only an incredible athlete running marathons and studying Brazilian Jujitsu; he is about to earn his degree in physics! We are continually impressed by his intellect, active lifestyle, and professional work ethic! Kyle is a team player and we couldn’t be more thrilled to have him Rocking Chicago!
Instead of growing chia pets, Janie Hoffman makes chia drinks. Hoffman—CEO and founder of Mamma Chia—burst onto the beverage industry scene in 2011 by launching the first organic chia seed beverage in the marketplace… Read more…
“Meanwhile, Janie Hoffman, BevNET’s Person of the Year for 2012, knows a lot about trailblazing herself, taking the chia seed and turning it into a beverage that is the spear tip for a nutritional movement. The effervescent Californian is at the early stages of what could be a natural food empire, and her positive attitude and commitment to values and integrity have won her a great many fans in a short amount of time.”
Thanks to chia seeds, each bottle contains 4 g of complete protein and 25% of your recommended daily intake of fiber. These seeds develop a gelatinous texture when submerged in liquid, creating a smoothie-like consistency. Read more: Read more…
Congratulations to Lauren Hillenga!
On her iPod: Lately I have been listening to The Civil Wars, The Lumineers, Lana Del Rey, a dash of country, and of course some hip-hop.
Favorite Animal: Elephants, especially baby elephants. Too cute.
Favorite Quote: Open minds lead to open doors.
Favorite Mamma Chia Flavor: Guava Mamma!
Bio: I was born and raised in Santa Cruz, CA, and I graduated Cum Laude from San Jose State University with a Bachelor degree in Business Marketing in 2011. One of my favorite things in the world is enjoying a delicious meal with great company…I love to eat! I also love to travel and I have been blessed with some amazing trips over the years, including scuba diving in Thailand and eating my way through Italy. I can’t wait to see where my next adventure will take me!
It is with deep joy and gratitude that we announce our February Ambassador of the Month Lauren Hillenga! Lauren has impressed us since day one! So much so that soon after joining our team of dynamic ambassadors she joined our operations team as Operations Coordinator and now helps to oversee the Mamma Chia Magic from start to finish! Her diverse skill set and in-depth product knowledge make her the ideal ambassador! And on top of everything she’s a yoga goddess, shining with beauty from the inside out!
Lauren, thank you for sharing the Love and Magic of Mamma Chia with the wonderful people of Santa Cruz!
Congratulations to Matt Stintzi!
On his iPod: In no paticular order: Ryan Adams, Joy Division, The Smiths, Lower Dens, Black Uhuru, CAN, Grimes, The Cure, Tame Impala, Tim Buckley, Dinosaur Jr, Cocteau Twins, Thee Oh Sees, Burning Spear, Spiritualized, Doug Sahm, Leonard Cohen, Psychic Ills, Yo La Tengo, 13th Floor Elevators, Townes Van Zandt,and Tom Waits. This list could go on forever so I’ll stop now.
Favorite Animal: I do have a profound love for birds however Leroy my Shitzu, is my favorite.
Favorite Quote: Open minds lead to open doors.
Favorite Mamma Chia Flavor: Blackberry Hibiscus with Cherry Lime as a close second..
Bio: I was orginally born in Florida, but have lived in Texas for the past 23 years. I have been skateboarding for over 20 years and plan to skate till I’m pyshically unable to do so. I absolutley love the outdoors and living in Austin TX “The Live Music Captial of the World”!!
We are overjoyed to jump-start the New Year by honoring our January 2013 Ambassador of the Month, Matt Stintzi! Our Texas Star has been sharing the Mamma Chia Magic by truly living the dream! When he’s not impressing us with his stellar work ethic, Matt is enjoying his days skateboarding, bike riding, camping, and playing guitar! We LOVE that Matt uses Chia to fuel his active lifestyle! And we LOVE that he’s self-motivated, friendly, professional, and has a terrific sense of follow-through!
BIG thanks Matt for being an inspiration to us all! Your hard work and positive attitude are deeply appreciated!!
Janie Hoffman, founder of Mamma Chia fruit juices, was one of the first people to recognize chia’s potential as a food. “My first sales call a year and a half later was to Whole Foods in the southern Pacific region,” she said. “I walked in to meet the buyer and presented this chia beverage and said I would like it to go into a few stores. She said, ‘No, I want you in all of them’ ”… Read more…
celeb hotspot Nobu is now serving a “Lemon Chia Fizz” cocktail that mixes one of Mamma Chia’s drinks in the recipe, so now you can pump yourself full of your vitamins and other nutrients while you indulge in a decadent adult beverage… Read more…
Seed of Success – Native wins kudos for chia beverage – Several years ago, Janie (Hawkins) Hoffman was looking for ways to improve her health, and stumbled across the little-known chia seed. “I totally fell in love with this nutritious powerhouse,” she said. “I became so enchanted with this little seed, I was adding it to every food.””… Read more…
“Mamma Chia freakin’ killed it. Chia-drink winner right here, folks. Big time. The coolest part though is Mamma Chia’s taste and mouth-feel. Somehow the chia seeds are hydrated and suspended in organic fruit juice. The juice is delicious and really refreshing. And the chia seeds are smooth and plump and, well, you just gotta try it. It’s a really unique beverage experience—and it’s a little addicting, in a good way.” Read more…
BevNET’s Best of 2012 Person of the Year Award goes to Janie Hoffman, Founder & CEO of Mamma Chia. Over the past 2 years, Hoffman has been at the forefront of chia’s rise. Her leadership and promotion of chia has sprouted a range of new brands in the beverage space, accelerated exposure of chia into mainstream consciousness, and propelled Mamma Chia into national distribution – a rare feat for brand of its novelty and innovation. Read more…